Consumer Behavior, AI Advances, and Disruption │The Exchange: Episode 54
Karen Lynch and Lenny Murphy explore key trends and developments in the research industry, starting with an in-depth look at retail trends and consumer behavior, especially how value pricing plays a role in today’s economy. They also discuss major industry updates, including mergers, acquisitions, and funding news, while highlighting the increasing centralization in the field and the growing need for strategic intelligence. Moving into AI, they examine new tools like Canvas AI and Lumivero, and share their thoughts on a new survey tool claiming to be the world’s first conversational AI survey. They wrap up by discussing the role of AI in market research, share excitement over AI-powered platforms like Paper Guide.
Use code EXCHANGE30 to get a 30% discount on your general admission IIEX tickets!
IIEX LATAM → https://hubs.ly/Q02h_XY80
IIEX.AI → https://hubs.ly/Q02G0qw90
IIEX North America → https://hubs.ly/Q02MwDXQ0
LINKS FROM THE EPISODE:
Walmart and Target are winning the inflation economy's endgame:
https://qz.com/walmart-target-costco-home-depot-lowes-retail-inflation-1851629124?utm_source=quartz_newsletter_breaking&utm_medium=email&utm_campaign=2024-08-26_breaking
WhyHive Announces $600k Pre-seed Round:
https://www.whyhive.com/blog/whyhive-pre-seed-announcement
Directions Research, SEEK Company, and Aimpoint Research Unite to Form The Directions Group:
https://www.prnewswire.com/news-releases/directions-research-seek-company-and-aimpoint-research-unite-to-form-the-directions-group-302232058.html?mkt_tok=NDIyLU1CVi0wOTEAAAGVN1lgJ6VkQ4QTNmAY1N1kRZsOxxUHs1kvHE2rMpI5NvHMjpB5cx2IwPExLVPBo-zfakvWr7pI9gme3YBltSYRn8BvcgXI0VgcYFPdGcTky1E
Circana to Acquire NCSolutions and Nielsen’s Marketing Mix Modeling Business:
https://www.circana.com/intelligence/press-releases/2024/circana-to-acquire-ncsolutions-and-nielsen-marketing-mix-modeling-business/?mkt_tok=NDIyLU1CVi0wOTEAAAGVMjKfonC-oH9AR73u6TkzIKQV7RJvnO_Ri7s--4MtVVuNdA4Q2XYBA2dA1stXgmd1exH7xwYc1ePAoQTzhAsltvwclON4WaNRKYqhz61n--4
Cision Launches Full Media Monitoring in Asia Pacific:
https://www.mrweb.com/drno/news37172.htm
Forsta creates survey feature to combat ‘ghost completes’:
https://www.research-live.com/article/news/forsta-creates-survey-feature-to-combat-ghost-completes/id/5129843
Canvs AI Introduces Natural Language AI Customization for Thematic Analysis:
https://canvs.ai/ai-theme-customization/
MyLumivero Portal: Do More with Your Data:
http://email.prnewswire.com/ls/click?upn=u001.v9xoTZaCB3KDvUFxTt6K9ITfJcLtx-2FOvmuVizoBK57AqGZim4gF1-2FWcBO1zVz4u1wvh-2ByvSEEO44GI7djwzB8kFa1CXJs3pDET5h12pHzY7S83JO37GxdmeyQoQ3JxUYy-2Bs-2Fku-2FrId7Ri-2FfV-2Fttp6veSLBgDuJOsJmpvmFpkBy0-3D1Ngr_3iNeNzwBuZmL4rPMBAIIR4OSsY9yS4eQeuak2HDXgk5odBI9nsQWhKw3V8AO3Gop01H8kgDQO7qALgRd3PniqnH-2BnBxtlYAbGFaKic0pMed2AnzJZObCMAsXZODuh96c-2BJctQ8RtABgA6kYWJjqYPIxlHSk-2F1ZukIJFYqHXZiYnwcTSwDrCJRmcC1Ckr-2FVvKEtJcE6GxhLxxF8Bcu8A1Dx6-2FTuvr5IbgsqGAwreFSowoCzXWEYevUWidEvrryjeChhgLXvl-2Fq3m5zIbB4mluiGFhk5hGv-2B0gL6KkcNNHbD6GjnXC2nRKbo9WgKTcXLucGWI5gaAdmB8d9lh4srBNt-2B2CW6KTaqhwvj8Q1dr4iIE-3D
TheySaid introduces AI-driven surveys that turn single-question surveys into real-time conversations:
https://www.theysaid.io/?ref=producthunt
Minimizing Risk and Inspiring Innovation When Using GenAI and LLMs:
https://thearf.org/?post_type=ua_resource&p=393389&mkt_tok=MTM0LUZTVS04NTcAAAGVQlzWdM5AFmlAdr5wTq3ARZyz4Vz6idgfE9LoTicJM9Cs27LNZa6Op9DiljzfLSfEx1eElaozc3unv2cfm83OcojIaKIlvPGMni45Hi0
Discover, Read, Write and Manage Research with Ease:
https://paperguide.ai/
OpenAI announces a search engine called SearchGPT; Alphabet shares dip:
https://www.cnbc.com/2024/07/25/openai-announces-a-search-engine-called-searchgpt.html
Google I/O wrap-up: Gemini AI updates, new search features and more:
https://www.cnbc.com/2024/05/14/google-io-2024-ai-gemini.html
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Consumer Behavior, AI Advances, and Disruption │The Exchange: Episode 54
Karen Lynch and Lenny Murphy explore key trends and developments in the research industry, starting with an in-depth look at retail trends and consumer behavior, especially how value pricing plays a role in today’s economy. They also discuss major industry updates, including mergers, acquisitions, and funding news, while highlighting the increasing centralization in the field and the growing need for strategic intelligence. Moving into AI, they examine new tools like Canvas AI and Lumivero, and share their thoughts on a new survey tool claiming to be the world’s first conversational AI survey. They wrap up by discussing the role of AI in market research, share excitement over AI-powered platforms like Paper Guide. Use code EXCHANGE30 to get a 30% discount on your general admission IIEX tickets! IIEX LATAM → https://hubs.ly/Q02h_XY80 IIEX.AI → https://hubs.ly/Q02G0qw90 IIEX North America → https://hubs.ly/Q02MwDXQ0 LINKS FROM THE EPISODE: Walmart and Target are winning the inflation economy's endgame: https://qz.com/walmart-target-costco-home-depot-lowes-retail-inflation-1851629124?utm_source=quartz_newsletter_breaking&utm_medium=email&utm_campaign=2024-08-26_breaking WhyHive Announces $600k Pre-seed Round: https://www.whyhive.com/blog/whyhive-pre-seed-announcement Directions Research, SEEK Company, and Aimpoint Research Unite to Form The Directions Group: https://www.prnewswire.com/news-releases/directions-research-seek-company-and-aimpoint-research-unite-to-form-the-directions-group-302232058.html?mkt_tok=NDIyLU1CVi0wOTEAAAGVN1lgJ6VkQ4QTNmAY1N1kRZsOxxUHs1kvHE2rMpI5NvHMjpB5cx2IwPExLVPBo-zfakvWr7pI9gme3YBltSYRn8BvcgXI0VgcYFPdGcTky1E Circana to Acquire NCSolutions and Nielsen’s Marketing Mix Modeling Business: https://www.circana.com/intelligence/press-releases/2024/circana-to-acquire-ncsolutions-and-nielsen-marketing-mix-modeling-business/?mkt_tok=NDIyLU1CVi0wOTEAAAGVMjKfonC-oH9AR73u6TkzIKQV7RJvnO_Ri7s--4MtVVuNdA4Q2XYBA2dA1stXgmd1exH7xwYc1ePAoQTzhAsltvwclON4WaNRKYqhz61n--4 Cision Launches Full Media Monitoring in Asia Pacific: https://www.mrweb.com/drno/news37172.htm Forsta creates survey feature to combat ‘ghost completes’: https://www.research-live.com/article/news/forsta-creates-survey-feature-to-combat-ghost-completes/id/5129843 Canvs AI Introduces Natural Language AI Customization for Thematic Analysis: https://canvs.ai/ai-theme-customization/ MyLumivero Portal: Do More with Your Data: http://email.prnewswire.com/ls/click?upn=u001.v9xoTZaCB3KDvUFxTt6K9ITfJcLtx-2FOvmuVizoBK57AqGZim4gF1-2FWcBO1zVz4u1wvh-2ByvSEEO44GI7djwzB8kFa1CXJs3pDET5h12pHzY7S83JO37GxdmeyQoQ3JxUYy-2Bs-2Fku-2FrId7Ri-2FfV-2Fttp6veSLBgDuJOsJmpvmFpkBy0-3D1Ngr_3iNeNzwBuZmL4rPMBAIIR4OSsY9yS4eQeuak2HDXgk5odBI9nsQWhKw3V8AO3Gop01H8kgDQO7qALgRd3PniqnH-2BnBxtlYAbGFaKic0pMed2AnzJZObCMAsXZODuh96c-2BJctQ8RtABgA6kYWJjqYPIxlHSk-2F1ZukIJFYqHXZiYnwcTSwDrCJRmcC1Ckr-2FVvKEtJcE6GxhLxxF8Bcu8A1Dx6-2FTuvr5IbgsqGAwreFSowoCzXWEYevUWidEvrryjeChhgLXvl-2Fq3m5zIbB4mluiGFhk5hGv-2B0gL6KkcNNHbD6GjnXC2nRKbo9WgKTcXLucGWI5gaAdmB8d9lh4srBNt-2B2CW6KTaqhwvj8Q1dr4iIE-3D TheySaid introduces AI-driven surveys that turn single-question surveys into real-time conversations: https://www.theysaid.io/?ref=producthunt Minimizing Risk and Inspiring Innovation When Using GenAI and LLMs: https://thearf.org/?post_type=ua_resource&p=393389&mkt_tok=MTM0LUZTVS04NTcAAAGVQlzWdM5AFmlAdr5wTq3ARZyz4Vz6idgfE9LoTicJM9Cs27LNZa6Op9DiljzfLSfEx1eElaozc3unv2cfm83OcojIaKIlvPGMni45Hi0 Discover, Read, Write and Manage Research with Ease: https://paperguide.ai/ OpenAI announces a search engine called SearchGPT; Alphabet shares dip: https://www.cnbc.com/2024/07/25/openai-announces-a-search-engine-called-searchgpt.html Google I/O wrap-up: Gemini AI updates, new search features and more: https://www.cnbc.com/2024/05/14/google-io-2024-ai-gemini.html Sign up for Greenbook’s weekly newsletter to be the first to get the latest & greatest Greenbook news delivered to your inbox → https://bit.ly/3R1Q33n Plus follow us on social media: Linkedin: https://www.linkedin.com/company/greenbook Twitter/X: https://twitter.com/greenbook Facebook: https://www.facebook.com/greenbookmr
Artificial Intelligence: Developments, and Role in Qualitative Research │The Exchange: Episode 11
LINKS FROM THE EPISODE: https://www.linkedin.com/posts/genai-works_chatgpt-activity-7113151865705414656-oEth https://writings.stephenwolfram.com/2023/02/what-is-chatgpt-doing-and-why-does-it-work/ https://canvs.ai/funding/ https://globaldataquality.org/GDQ-resources And here is the next episode in the "Moss" interview by Jay Tye. https://www.linkedin.com/posts/activity-7112420570557796352-YLjX Sign up for Greenbook’s weekly newsletter to be the first to get the latest & greatest GreenBook news delivered to your inbox → https://bit.ly/3R1Q33n Plus follow us on social media: Linkedin: https://www.linkedin.com/company/greenbook Twitter/X: https://twitter.com/greenbook Facebook: https://www.facebook.com/greenbookmr
Chobani Case Study | Canvs AI
Chobani, an innovative food company, turned to Canvs AI to unlock critical insights from unstructured text. Chobani’s “small but mighty” in-house insights team is now saving hours of time and generating deeper insights and analysis of consumers. Check out the Case Study to hear Chobani discuss the benefits of using Canvs, or check out the full video over on our website. Full Video: https://canvs.ai/resources/customer-case-studies/case-study-how-chobani-improved-retail-partnerships-with-consumer-feedback/ Case Study Page: https://canvs.ai/resource-library/how-chobani-uses-ai-text-analysis/
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