Episode 19: Why Your Perfect Hreflang Implementation Is Not Working
In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt tackle the challenges of implementing hreflang and why it’s essential for managing global websites.
They explore common problems when hreflang doesn’t work as expected, highlighting the role of query intent in influencing search rankings.
The discussion focuses on practical tips for using hreflang effectively, especially during site launches and content updates, to maximize visibility and search performance.
*****************************************************************************
Takeaways
✔️ Hreflang is not a ranking factor but a tool for URL swapping.
✔️ Google needs to see hreflang tags to understand their purpose.
✔️ Query intent plays a crucial role in how pages rank.
✔️ Site quality score can impact the effectiveness of hreflang.
✔️ Implementing hreflang before launching a new site is critical.
✔️ JavaScript errors can prevent Google from reading hreflang tags.
✔️ IP detection can block Google from accessing certain pages.
✔️ Content localization is essential for hreflang to work effectively.
✔️ Brand recognition can influence search rankings significantly.
✔️Regular updates to hreflang tags are necessary during site refreshes.
*****************************************************************************
Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-19-why-your-perfect-hreflang-implementation-is-not-working/
Full article with examples: Why Your Perfect Hreflang Is Not Working -
https://www.back-azimuth.com/why-your-perfectly-implemented-hreflang-is-not-working/
News Article: Exploit reveals how and why Google ranks content -
https://searchengineland.com/google-exploit-scoring-classifications-449333
Ryan Jones’ https://serprecon.com/
*****************************************************************************
Past Episodes
Episode 1: HREFlang Frustration
https://youtu.be/neGPZafHcxY?si=ZX8-rE-uwoiE2odc
Episode 2: Domain Structures
https://youtu.be/MQ3nsQYrTZk?si=FS7GPWRbWBvn5KtB
Episode 3: Web Governance
https://youtu.be/n_7WX_0KiI0?si=aEC5MhcKna8hum-c
Episode 4: Why Implement a Web Center of Experience (CoE)?
https://youtu.be/IM-XKRDaAB4?si=TENMR29i97yRDsY-
Episode 5: Exploring the Root Causes Behind Web Project Failures
https://youtu.be/U32twqRHgdE?si=ItO_QFW_UdozmacT
Episode 6: Insights from Google's Search Off the Record HREFLang Podcast
https://youtu.be/Kksxcrk_WWc?si=DmJc6U_SA_jWmw_g
Episode 7: Creative Ways to Secure Web Budget
https://youtu.be/rLdkYoTkGTc?si=oyx4jiRk4NfIF7Zs
Episode 8: Overcoming the IT Line of Death
https://youtu.be/DZOwm8KNT3o?si=FXY66XmUXUH46Jdy
Episode 9: Web Service Contracts, and Terms and Conditions
https://youtu.be/5fQ3u_4YsgU?si=KJitMCEHYpOj4Blw
Episode 10: Pros and Cons of Web Centralization
https://youtu.be/F7rOkULuUKc?si=eJji-VZYuMJuX8Nt
Episode 11: The Challenges of Structuring Websites
https://youtu.be/_nrlFaGzgOU?si=XM98nFlaFfBuACBN
Episode 12: Keeping SEO Projects on Track
https://youtu.be/f6mXj5MQ5iU?si=0hSlOu6cJPS-J09Q
Episode 13: Benefits of Uniform URL Structures
https://youtu.be/ok1UVcCmmbQ?si=e1V2CgmFfg6DFicF
Episode 14: Benefits of Product Information Management
https://youtu.be/PVyVEW5opO8?si=OHHhW7k78wZLZfGV
Episode 15: What is International SEO?
https://youtu.be/HFiqqVNiXDg?si=fNnU2Stm7JA1jiJo
Episode 16: IP Location and Language Detection and Redirection
https://youtu.be/uYDxZKFeZn8?si=d-q4fsRsKS4R0Osn
Episode 17: BrightonSEO San Diego 2024 Round-up
https://youtu.be/Rc6Q5azpjgc?si=3XC3SCab7uRqOdiE
Episode 18: What if Hreflang Went Away?
https://youtu.be/64x9OwEX8us?si=GFluB91o8235JZgS
#hreflang #internationalseo #digitalmarketing #searchengineoptimization #globalseo
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SERPRecon - What Does It Do?
A quick overview of some of the features of SERPrecon SEO tool reports including key report metrics and how to get insights and turn them into actions. For help on getting started, visit us at: https://www.serprecon.com/getting-started To sign up for a free 7-day trial, head here: https://app.serprecon.com
Episode 19: Why Your Perfect Hreflang Implementation Is Not Working
In this episode of the International Web Effectiveness Podcast, Bill Scully and Bill Hunt tackle the challenges of implementing hreflang and why it’s essential for managing global websites. They explore common problems when hreflang doesn’t work as expected, highlighting the role of query intent in influencing search rankings. The discussion focuses on practical tips for using hreflang effectively, especially during site launches and content updates, to maximize visibility and search performance. ***************************************************************************** Takeaways ✔️ Hreflang is not a ranking factor but a tool for URL swapping. ✔️ Google needs to see hreflang tags to understand their purpose. ✔️ Query intent plays a crucial role in how pages rank. ✔️ Site quality score can impact the effectiveness of hreflang. ✔️ Implementing hreflang before launching a new site is critical. ✔️ JavaScript errors can prevent Google from reading hreflang tags. ✔️ IP detection can block Google from accessing certain pages. ✔️ Content localization is essential for hreflang to work effectively. ✔️ Brand recognition can influence search rankings significantly. ✔️Regular updates to hreflang tags are necessary during site refreshes. ***************************************************************************** Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-19-why-your-perfect-hreflang-implementation-is-not-working/ Full article with examples: Why Your Perfect Hreflang Is Not Working - https://www.back-azimuth.com/why-your-perfectly-implemented-hreflang-is-not-working/ News Article: Exploit reveals how and why Google ranks content - https://searchengineland.com/google-exploit-scoring-classifications-449333 Ryan Jones’ https://serprecon.com/ ***************************************************************************** Past Episodes Episode 1: HREFlang Frustration https://youtu.be/neGPZafHcxY?si=ZX8-rE-uwoiE2odc Episode 2: Domain Structures https://youtu.be/MQ3nsQYrTZk?si=FS7GPWRbWBvn5KtB Episode 3: Web Governance https://youtu.be/n_7WX_0KiI0?si=aEC5MhcKna8hum-c Episode 4: Why Implement a Web Center of Experience (CoE)? https://youtu.be/IM-XKRDaAB4?si=TENMR29i97yRDsY- Episode 5: Exploring the Root Causes Behind Web Project Failures https://youtu.be/U32twqRHgdE?si=ItO_QFW_UdozmacT Episode 6: Insights from Google's Search Off the Record HREFLang Podcast https://youtu.be/Kksxcrk_WWc?si=DmJc6U_SA_jWmw_g Episode 7: Creative Ways to Secure Web Budget https://youtu.be/rLdkYoTkGTc?si=oyx4jiRk4NfIF7Zs Episode 8: Overcoming the IT Line of Death https://youtu.be/DZOwm8KNT3o?si=FXY66XmUXUH46Jdy Episode 9: Web Service Contracts, and Terms and Conditions https://youtu.be/5fQ3u_4YsgU?si=KJitMCEHYpOj4Blw Episode 10: Pros and Cons of Web Centralization https://youtu.be/F7rOkULuUKc?si=eJji-VZYuMJuX8Nt Episode 11: The Challenges of Structuring Websites https://youtu.be/_nrlFaGzgOU?si=XM98nFlaFfBuACBN Episode 12: Keeping SEO Projects on Track https://youtu.be/f6mXj5MQ5iU?si=0hSlOu6cJPS-J09Q Episode 13: Benefits of Uniform URL Structures https://youtu.be/ok1UVcCmmbQ?si=e1V2CgmFfg6DFicF Episode 14: Benefits of Product Information Management https://youtu.be/PVyVEW5opO8?si=OHHhW7k78wZLZfGV Episode 15: What is International SEO? https://youtu.be/HFiqqVNiXDg?si=fNnU2Stm7JA1jiJo Episode 16: IP Location and Language Detection and Redirection https://youtu.be/uYDxZKFeZn8?si=d-q4fsRsKS4R0Osn Episode 17: BrightonSEO San Diego 2024 Round-up https://youtu.be/Rc6Q5azpjgc?si=3XC3SCab7uRqOdiE Episode 18: What if Hreflang Went Away? https://youtu.be/64x9OwEX8us?si=GFluB91o8235JZgS #hreflang #internationalseo #digitalmarketing #searchengineoptimization #globalseo
SERPrecon Getting Started
Here is a thorough overview of the dashboard, how to access your account information, how to create Projects, then run Reports. For an in-depth analysis of the Report and more information on getting started, head here: https://www.serprecon.com/getting-started To get started with a 7-day free trial to SERPrecon, head here: https://app.serprecon.com