10 Mesmerizing Logo Designs Inspired by a Single Concept

Table of Contents

1. Introduction
2. Logo Design Experiment
   1. Choosing a Font
   2. Creating a Wave Shape
   3. Creating an Icon from the Logo
   4. Trying Different Styles
   5. Using Procreate for HAND-Lettering
3. Evaluating the Logo Designs
   1. Selecting the Best Design
   2. Considering Conceptual and Aesthetic Appeal
4. Conclusion

Designing One Logo in 10 Different Styles

Logo design is a creative process that involves experimenting with different styles and concepts to Create a visually appealing and Memorable brand identity. In this video, we follow the Journey of a designer who attempts to design one logo in 10 different styles for an air conditioning company called "Air".

Choosing a Font

The designer begins by selecting a font called No Hemi, known for its elegant contrast and ink traps. They duplicate the letter "A" and explore various effects and warping techniques to create a unique shape that represents the flow of air from an air conditioner.

Creating a Wave Shape

Since the previous attempt didn't yield the desired results, the designer decides to create a wave shape to symbolize the movement of air. They carefully adjust the paths and add a shadow to give depth and dimension to the logo. This minimalist design proves to be simple yet effective.

Creating an Icon from the Logo

Continuing the exploration, the designer considers using the same wave-Shaped "A" as an icon. They experiment with different variations and eventually create a unique icon that represents the company's services.

Trying Different Styles

The designer takes a detour from the minimalist approach and explores more corporate and boring styles. They create designs with simplicity and symmetry, attempting to strike a balance between aesthetics and functionality. Some designs are similar, while others stand out with their molecular or Puzzle-like elements.

Using Procreate for Hand-Lettering

Feeling the need for a more unique approach, the designer turns to Procreate, a digital sketching tool, to create a hand-lettered logo. They aim to capture the essence of air movement within the typography itself, resulting in a groovy and artistic design.

Evaluating the Logo Designs

After creating 10 different logo designs, the designer evaluates each one to determine the best option. Personal preferences vary, but the design with the wave-shaped "A" stands out as the most polished and visually appealing. However, conceptual and aesthetic considerations play a crucial role in selecting the final design.

Conclusion

Designing a logo involves exploring various styles and concepts to create a brand identity that resonates with the target audience. Through this logo design experiment, we witnessed the creative process and the importance of considering both the conceptual and aesthetic aspects of a logo. By continuously experimenting and refining, designers can create impactful and memorable logo designs that effectively communicate a brand's identity.