8 Amazing Brand Tagline Examples

8 Amazing Brand Tagline Examples

Table of Contents

  1. Introduction
  2. What is a tagline?
  3. The difference between a tagline and a slogan
  4. How to Create a great tagline for your business
  5. Examples of great taglines and what makes them work
    1. Nike - Just Do It
    2. Lush - Fresh Handmade Cosmetics
    3. Subway - Eat Fresh
    4. Airbnb - Belong Anywhere
    5. Apple - Think Different
    6. BMW - The Ultimate Driving Machine
    7. U.S. Marines - The Few, The Proud
    8. Tesco - Every Little Helps
  6. More examples of great taglines
    1. Coca-Cola - Open Happiness
    2. M&Ms - Melts in Your Mouth, Not in Your Hands
    3. Disneyland - The Happiest Place on Earth
    4. MasterCard - There are some things that money can't buy, for everything else there's MasterCard
    5. John Deere - Nothing Runs Like a Deere
    6. Avis - We Try Harder
  7. Conclusion
  8. Book a free discovery call with Elements Brand Management
  9. Subscribe for more helpful brand tips

How to Create a Great Tagline for Your Business

In today's competitive business landscape, having a strong and Memorable tagline is essential for capturing your audience's Attention and creating a lasting impression. A tagline is a short phrase that encapsulates your brand essence, personality, and positioning, setting your company apart from its competitors. Unlike a slogan, which is specific to a product or campaign, a tagline applies to your entire brand strategy.

To create a great tagline for your business, follow these steps:

  1. Define Your Brand: Before brainstorming tagline ideas, it's important to have a clear understanding of your brand's values, mission, and target audience. Consider what sets your brand apart and what you want to convey through your tagline.

  2. Keep it Simple and Memorable: A tagline should be concise and easy to remember. Avoid using complex language or jargon. Instead, focus on creating a memorable and impactful phrase that resonates with your audience.

  3. Reflect Your Brand Identity: Your tagline should reflect your brand's personality and positioning in the market. Think about the emotions or associations you want people to have when they hear or see your tagline.

  4. Be Unique: Stand out from the crowd by creating a tagline that is unique and sets You apart from your competitors. Avoid generic phrases and cliches. Aim for something that is distinctively yours.

  5. Consider Versatility: A great tagline should be able to adapt to different marketing campaigns and brand initiatives while remaining consistent with your brand's identity. It should be flexible enough to resonate with various audiences and contexts.

  6. Test and Refine: Once you have a few tagline ideas, test them with your target audience. Seek feedback and make adjustments as needed. Be open to refining your tagline until it truly captures the essence of your brand.

Examples of Great Taglines and What Makes Them Work

Here are some examples of great taglines and why they are effective:

Nike - Just Do It

Nike's tagline, "Just Do It," is arguably one of the most famous and recognizable taglines in the world. It is simple, distinctive, and memorable. The tagline cuts through excuses and challenges individuals to take action, aligning with Nike's vision of inspiring and challenging people to be their best.

Lush - Fresh Handmade Cosmetics

Lush's tagline, "Fresh Handmade Cosmetics," effectively communicates what the brand offers. It Instantly informs customers that Lush specializes in fresh, handmade products. The tagline also sets Lush apart from competitors by emphasizing the brand's commitment to using natural and ethically sourced ingredients.

Subway - Eat Fresh

Subway's tagline, "Eat Fresh," is a prime example of succinctness. In just two words, it conveys the brand's commitment to providing fresh and healthy fast food options. The tagline also cleverly repositions the competition by implying that other fast food restaurants do not offer fresh choices.

Airbnb - Belong Anywhere

Airbnb's tagline, "Belong Anywhere," encapsulates the brand's ethos and mission. It communicates that through Airbnb, travelers have the opportunity to belong and feel at home anywhere in the world. The tagline Speaks to the Sense of community and connection that Airbnb offers its users.

Apple - Think Different

Apple's tagline, "Think Different," challenged the status quo in the computer industry. It positioned Apple as a brand for creatives, dreamers, and misfits, distinguishing it from its competitors. The tagline, along with Apple's iconic logo, resonated with individuals who wanted to break away from the traditional corporate tech culture.

BMW - The Ultimate Driving Machine

BMW's tagline, "The Ultimate Driving Machine," effectively taps into the emotions and desires of car enthusiasts. It creates a sense of excitement and positions BMW as a brand that offers an unparalleled driving experience. The tagline also gives customers the words to define BMW when they think of high-performance vehicles.

U.S. Marines - The Few, The Proud

The U.S. Marines' tagline, "The Few, The Proud," is a masterclass in using repetition to increase memorability. It defines the exclusivity of becoming a Marine and highlights the pride and honor associated with the role. The tagline also serves as a powerful recruitment tool by driving interest in joining this elite group.

Tesco - Every Little Helps

Tesco's tagline, "Every Little Helps," was strategically launched to position the brand as the go-to choice for value and savings. It communicates to customers that Tesco is conscious of their needs and actively seeks ways to help them save money. The tagline capitalized on a gap left by a competitor's shift in positioning and successfully repositioned Tesco as a value-driven supermarket.

Conclusion

A great tagline is an essential component of a successful brand strategy. It helps to differentiate your brand, engage your audience, and create a lasting impact. By following the steps outlined in this article and drawing inspiration from successful tagline examples, you can create a tagline that truly represents your brand's essence. Remember to keep it simple, memorable, and reflective of your brand identity. With a great tagline, you can stand out from the competition and leave a lasting impression on your audience.

Book a Free Discovery Call with Elements Brand Management

If you need help defining your brand, developing a brand strategy, or repositioning your brand, Elements Brand Management is here to assist you. Click the link in the description to book a free discovery call with our team. We specialize in helping businesses improve, build, and grow their brands, and we're ready to support your brand Journey.

Subscribe for More Helpful Brand Tips

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Highlights:

  • A tagline is a short phrase that captures a company's brand essence, personality, and positioning.
  • A tagline is different from a slogan, as it applies to the whole brand, while a slogan is specific to a product or campaign.
  • Nike's tagline "Just Do It" is simple, iconic, and challenges individuals to take action.
  • Lush's tagline "Fresh Handmade Cosmetics" effectively communicates what the brand offers.
  • Subway's tagline "Eat Fresh" repositions the competition and emphasizes their commitment to fresh fast food options.
  • Airbnb's tagline "Belong Anywhere" reflects their mission of providing a sense of belonging and community for travelers.
  • Apple's tagline "Think Different" positioned the brand as a creative and innovative alternative in the computer industry.
  • BMW's tagline "The Ultimate Driving Machine" taps into the emotions of car enthusiasts and positions BMW as a brand of high-performance vehicles.
  • The U.S. Marines' tagline "The Few, The Proud" drives interest in becoming a Marine by defining the exclusivity and pride associated with the role.
  • Tesco's tagline "Every Little Helps" positioned the brand as the value-driven choice for savings and put emphasis on their commitment to helping customers save money.

FAQ

Q: How important is a tagline for a brand? A: A tagline is essential for a brand as it serves as a concise and memorable expression of the brand's essence, positioning, and personality. It helps distinguish the brand from its competitors and create a lasting impression on the audience.

Q: How can I create a unique and memorable tagline? A: To create a unique and memorable tagline, consider your brand's values, target audience, and positioning. Keep it simple, avoid cliches, and aim for a phrase that resonates with your audience and sets you apart from competitors.

Q: Should a tagline be flexible enough to adapt to different marketing campaigns? A: Yes, a great tagline should be versatile and adaptable to different marketing campaigns and brand initiatives. It should remain consistent with your brand's identity while resonating with various audiences and contexts.

Q: Do taglines impact consumer behavior? A: Yes, taglines can influence consumer behavior by creating an emotional connection to the brand, establishing a unique position in the market, and communicating the brand's values and benefits. A compelling tagline can leave a positive and lasting impression on consumers, influencing their purchasing decisions.

Q: Can a tagline help with brand recognition and recall? A: Absolutely. A memorable tagline helps improve brand recognition and recall by making the brand more easily identifiable and creating a distinct association in the minds of consumers. When a tagline effectively captures the essence of the brand, it becomes a powerful tool for brand recognition.

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