Create Marketing Assets in Minutes with Campaign Assistant
Table of Contents
- Introduction
- What is Campaign Assistant?
- How does Campaign Assistant save time for marketers?
- Getting started with Campaign Assistant
- Creating a marketing email
- Customizing your campaign
- Choosing your writing style
- Generating email content
- Making changes to content
- Copying and using the generated content
- Creating Google search ads
- Managing campaign assets
- The future of Campaign Assistant
- Conclusion
Introduction
In today's fast-paced digital marketing landscape, time is of the essence. As a marketer, scaling your business while juggling important marketing activities can be a challenge. That's where Campaign Assistant comes in. Campaign Assistant is a brand new tool developed by HubSpot that aims to help marketers Create their marketing assets in a matter of minutes, saving valuable time and resources. In this article, we will explore the features and benefits of Campaign Assistant, how it works, and how it can streamline your marketing campaigns.
What is Campaign Assistant?
Campaign Assistant is a powerful tool developed by HubSpot that is designed to assist marketers in creating their marketing assets quickly and efficiently. It utilizes artificial intelligence technology to generate email content and Google search ads Based on the information provided by the user. With Campaign Assistant, marketers can create multiple assets and variants in minutes, eliminating the need for time-consuming manual tasks.
How does Campaign Assistant save time for marketers?
Scaling a business and managing marketing activities can be time-consuming. As a marketer, important marketing tasks can often fall by the wayside due to the lack of time. Campaign Assistant aims to address this issue by automating the process of creating marketing assets. By using AI-generated content, Campaign Assistant eliminates the need for manual content creation, allowing marketers to focus on other critical aspects of their campaigns. With Campaign Assistant, marketers can create high-quality marketing emails and Google search ads in just a few clicks, saving hours of manual work.
Getting started with Campaign Assistant
To get started with Campaign Assistant, You simply need to sign up for a free account. Anyone from around the world can sign up and access the tool. Alternatively, if you already have a HubSpot account, you can log in using your existing credentials. Once logged in, you will be guided through the setup process, where you will be prompted to select the Type of asset you want to create and provide information about your campaign.
Creating a marketing email
One of the key features of Campaign Assistant is its ability to generate marketing emails. To create a marketing email, simply select the "marketing email" option during the setup process. You will then be prompted to enter the necessary details such as the purpose of your campaign, key messages, and desired call-to-action. Campaign Assistant will use this information to generate a subject line, subheader, paragraphs with headers, and a call-to-action for your marketing email.
Customizing your campaign
Campaign Assistant offers various customization options to tailor your campaign to your specific needs. You can choose the writing style for your content, selecting up to three keywords that will inform how the content is written. This allows you to create content that matches the tone and style of your brand. Additionally, you can add your own call-to-action, giving you full control over the messaging of your campaign.
Choosing your writing style
When using Campaign Assistant, you have the option to choose your preferred writing style. Whether you want a friendly tone, a professional tone, or a specific style that aligns with your brand's voice, Campaign Assistant can adapt to your preferences. By selecting the appropriate writing style, you can ensure that the generated content matches your brand's tone and resonates with your target audience.
Generating email content
Once you have provided all the necessary information, Campaign Assistant will start building your marketing email content. The tool will take the information you provided and generate the content accordingly. On the left side of the interface, you can see the information you entered during the setup process. On the right side, you can preview the generated content, including the subject line, subheader, paragraphs, and call-to-action.
Making changes to content
After reviewing the generated content, you may Notice that certain elements need to be changed or corrected. Campaign Assistant allows you to make these changes easily. By editing the information provided or selecting a different writing style, you can regenerate the content to better suit your requirements. Campaign Assistant will create a new variant with the updated output, giving you the flexibility to fine-tune your marketing email content.
Copying and using the generated content
Once you are satisfied with the generated content, you can copy it and take it into your preferred marketing email software. The generated content is fully customizable and can be adapted to fit your specific email template or campaign. Campaign Assistant saves all the output, allowing you to access it at any time. Furthermore, you have the option to send the generated marketing email directly from within HubSpot, streamlining the distribution process even further.
Creating Google search ads
In addition to marketing emails, Campaign Assistant also allows you to create Google search ads. By selecting the option to create Google search ads, you can easily generate ad content based on the information you provided earlier. The tool will produce ads that are tailored to your campaign, including headlines, descriptions, and call-to-action. You can then copy the generated content and manage your Google ads within your HubSpot account or directly in Google Ads.
Managing campaign assets
Campaign Assistant provides a streamlined process for managing your campaign assets. Within the tool, you can view all your campaign assets, including marketing emails and Google search ads. These assets are organized in a folder and file structure, making it easy to manage multiple campaigns and variants. Should you need to make changes or create additional assets, Campaign Assistant allows you to do so seamlessly.
The future of Campaign Assistant
As Campaign Assistant continues to evolve, HubSpot aims to expand its capabilities and offer more ad types. Currently, the tool supports marketing emails and Google search ads, but there are plans to introduce social ads and other Google ad formats in the future. Additionally, HubSpot is working on integrating the AI-generated content directly into HubSpot drafts, enabling marketers to have a more seamless experience when creating landing pages, marketing emails, and Google campaigns.
Conclusion
Campaign Assistant is an invaluable tool for marketers looking to save time and streamline their marketing campaigns. With its AI-powered content generation capabilities, marketers can create high-quality marketing emails and Google search ads in just minutes. By automating the content creation process, Campaign Assistant frees up valuable time that can be focused on other critical marketing activities. As the tool continues to evolve, marketers can look forward to even more features and ad types to enhance their campaigns further. Try Campaign Assistant today and experience the power of AI in your marketing efforts.
Highlights
- Campaign Assistant: A time-saving tool for marketers
- Generate marketing emails and Google search ads in minutes
- Customize your content and writing style
- Make changes easily and regenerate content
- Manage all your campaign assets in one place
- Future plans to expand to social ads and more Google ad formats
- Save time and streamline your marketing efforts with AI-generated content
FAQ
Q: Can I use Campaign Assistant with my existing HubSpot account?
A: Yes, Campaign Assistant can be accessed and used with your existing HubSpot account.
Q: Is Campaign Assistant available worldwide?
A: Yes, Campaign Assistant is available to users from around the world. Simply sign up for a free account to get started.
Q: Can I edit the generated content?
A: Yes, you can make changes to the generated content, including the writing style, to better suit your requirements.
Q: Does Campaign Assistant support other ad types besides marketing emails and Google search ads?
A: Currently, Campaign Assistant supports marketing emails and Google search ads. However, HubSpot plans to introduce social ads and other Google ad formats in the future.
