Logo & Social Media Design: Join me for a Creative Makeover!
Table of Contents:
- Introduction
- The Hosts of Design Fix
- The Purpose of Design Fix
- The Case Study: Beluchi - A Persian Vintage Rug Seller
- Analyzing Beluchi's Instagram Presence
- The Tension of Modern and Vintage Design
- The Need for a Refreshed Logo
- Exploring Typeface Options
- Creating the New Logo for Beluchi
- Applying the Logo to Brand Collateral
- Creating a Magazine Spread
- Uploading the Brand to Adobe Express
- Designing an Instagram Post
- Final Thoughts and Next Steps
Introduction
Welcome to another installment of Design Fix! In this episode, hosts Alex Lazarus and Claudia from Print My Soul are excited to dive into another design project. Every week, they dedicate an hour of their time to help businesses and individuals with their design needs, whether it's creating a new logo, designing social assets, or providing design advice. Join them on this action-packed Journey as they work with a brand called Beluchi, a Persian vintage rug seller, to refresh their brand identity and bring a touch of high-class elegance to their designs.
The Hosts of Design Fix
Design Fix is hosted by Alex Lazarus and Claudia from Print My Soul. Together, they bring a wealth of experience and talent to the Show. Alex is a seasoned designer and one of the hosts of Design Fix, while Claudia is a talented designer and the other host of the show. With their combined expertise, they provide expert advice and design solutions to help businesses and individuals achieve their branding and design goals.
The Purpose of Design Fix
Design Fix is all about helping businesses and individuals with their design needs. Every week, Alex and Claudia dedicate an hour of their time to provide design solutions and guidance to viewers. Whether it's creating a new logo, designing social assets, or offering design tips and tricks, Design Fix is here to lend a helping HAND.
The Case Study: Beluchi - A Persian Vintage Rug Seller
In this episode of Design Fix, Alex and Claudia take on the challenge of helping Beluchi, a Persian vintage rug seller, revamp their brand. Beluchi specializes in selling rare and unique vintage rugs, and their goal is to maintain an updated and high-class image for their shop. With this in mind, Alex and Claudia will work on finding the perfect balance between showcasing the vintage rugs and creating a modern and elegant design aesthetic.
Analyzing Beluchi's Instagram Presence
To gain a better understanding of Beluchi's brand and design style, Alex and Claudia begin by reviewing Beluchi's Instagram page. By scrolling through their feed, they can see the juxtaposition of modern, clean design elements with the Timeless beauty of vintage rugs. This combination creates a unique tension in their brand, which Alex and Claudia aim to enhance in their design process.
The Tension of Modern and Vintage Design
The tension between modern design and vintage aesthetics is a key aspect of Beluchi's brand. Alex and Claudia appreciate the craftsmanship and history behind vintage rugs and aim to reflect this in their designs. By incorporating clean lines and modern design elements, they can Create a harmonious Blend that showcases the beauty and elegance of the rugs while maintaining a contemporary appeal.
The Need for a Refreshed Logo
As part of the brand refresh, Alex and Claudia identify the need for a new logo for Beluchi. The Current logo featuring a cursive script no longer aligns with the desired aesthetic. They believe a geometric sans-serif typeface would better complement the clean lines of modern design and create a stronger visual presence for the brand.
Exploring Typeface Options
To find the perfect typeface for Beluchi's new logo, Alex and Claudia explore various options. They consider popular choices such as Helvetica and Susan International, but also discover fontshare.com, a platform that offers an extensive collection of typefaces. After careful consideration, they decide to use Satoshi, an elegant geometric sans-serif typeface that fits the desired aesthetic perfectly.
Creating the New Logo for Beluchi
Using Satoshi as their chosen typeface, Alex and Claudia begin designing the new logo for Beluchi. They experiment with different arrangements, such as stacking the name or incorporating the B inside the logo mark. After several iterations, they settle on a design that balances clean lines and the geometric Shape of a rectangle, representing the modern design elements while paying homage to the vintage rugs.
Applying the Logo to Brand Collateral
With the new logo finalized, Alex and Claudia proceed to create brand collateral for Beluchi. They design a magazine spread and explore composition options using the logo, rug images, and engaging copy. Through the careful arrangement of elements, they aim to create a visually appealing piece that showcases the rugs' beauty and elegance.
Creating a Magazine Spread
In the magazine spread, Alex and Claudia incorporate stunning rug images sourced from Adobe Stock. They select images that Evoke the luxurious and timeless qualities of vintage rugs, further strengthening Beluchi's brand identity. Through thoughtful design choices, including typography, colors, and layout, they create a visually striking and Cohesive magazine spread.
Uploading the Brand to Adobe Express
To streamline the design process and provide accessibility, Alex and Claudia upload the Beluchi brand assets, including the logo and color palette, to Adobe Express. This allows them to easily access and Apply the brand assets to various design projects, such as social media posts, flyers, and more. With Adobe Express, creative collaboration becomes seamless and efficient.
Designing an Instagram Post
Using Adobe Express, Alex and Claudia design an Instagram post for Beluchi. They select a captivating rug image, pair it with engaging copy, and apply the Beluchi brand assets to create a visually appealing and on-brand post. By leveraging the design tools and assets available in Adobe Express, they are able to create professional and high-quality designs in a short amount of time.
Final Thoughts and Next Steps
In conclusion, Alex and Claudia successfully refresh Beluchi's brand identity, creating a logo and brand collateral that effectively showcase the elegance and beauty of the vintage rugs they sell. By incorporating clean lines, a geometric sans-serif typeface, and a harmonious blend of modern and vintage design elements, they achieve a visually appealing and on-brand look. With the Beluchi brand assets uploaded to Adobe Express, Beluchi can easily Continue to create professional and engaging designs for their business.
Highlights:
- Revamping the brand identity of Beluchi, a Persian vintage rug seller
- Balancing modern design with vintage aesthetics
- Exploring typeface options and creating a new logo
- Designing brand collateral, including a magazine spread
- Using Adobe Express to streamline the design process
- Designing an Instagram post that reflects the brand's aesthetic
- Achieving a visually appealing and on-brand look for Beluchi
