The Future of Advertising: AI and AR
Table of Contents
- Introduction
- Generative AI in the Film and Advertising Industry
- The Rise of Generative AI Advertising in India
- Hyper-Personalization in Advertising
- AI-Generated Fashion Models
- Augmented Reality in Advertising
- The Future of Advertising with AI
- Pros and Cons of AI in Advertising
- Conclusion
- FAQ
Generative AI in the Film and Advertising Industry
The film and advertising industry has always been competitive, but with the rise of artificial intelligence, actors and models are starting to fear for their careers. Generative AI is playing an increasingly important role in these industries, allowing for the creation of digital clones and AI-generated models that can be used in advertising campaigns.
The Rise of Generative AI Advertising in India
Generative advertising is changing the way we think about advertising. With recent breakthroughs in generative AI technology, it is now possible to Create hundreds of thousands of video ad creatives without recording every single piece of advertising. In India, an AI startup called Rephrase partnered with an international advertising agency to create a platform where small shop owners could produce their own Shahrukh Khan advert. More than a hundred thousand entrepreneurs took AdVantage of the service, allowing for a variety of people to be featured in ads without reshooting the video.
Hyper-Personalization in Advertising
Hyper-personalization is the future of advertising. With the help of AI, commercials can be adjusted to the individual viewer Based on user data. This allows for a perfectly tailored user experience, with ads that are Relevant to the viewer's interests. The ad campaign with Shahrukh Khan made use of geodata, allowing users to see different versions of the clip depending on the area they lived in. AI can even adjust the commercials that We Are shown depending on who sees it, with commercials that are tailored to each person individually.
AI-Generated Fashion Models
Modeling agencies are increasingly embracing diversity, with models now coming in all shapes, ages, colors, and sizes. However, engaging so many different people for their products is expensive for companies. This has paved the way for agencies that utilize AI fashion models, which are cheaper and just as diverse. The Amsterdam modeling agency La La Land wants to revolutionize the fashion industry with AI-generated models that are available in every size, age, and skin color.
Augmented Reality in Advertising
Augmented reality is making online shopping easier. Nowadays, all You need to try out a new piece of furniture for your home is a smartphone. Holographic augmented reality apps allow users to test items before buying them online. They're increasingly being used in advertising, with spending on AR campaigns more than doubling worldwide last year, totaling more than 3.2 billion euros.
The Future of Advertising with AI
The possibilities for the marketing world are endless, especially if the ad industry makes use of data harvested online. This data is then analyzed and used by AI to create a perfectly tailored user experience. Generative AI models have tremendous potential to really talk to the consumer in a very specific and persuasive way because they can look very similar to themselves. However, this new technology could make consumers lose trust in companies, regarding the crisis of trust.
Pros and Cons of AI in Advertising
The pros of AI in advertising include hyper-personalization, cost-effectiveness, and the ability to create diverse models. However, the cons include the risk of digital clones being used for another purpose, the illusion of diversity, and the potential loss of trust in companies.
Conclusion
AI is changing the advertising industry, allowing for hyper-personalization, cost-effectiveness, and diversity. However, there are also risks involved, such as the potential loss of trust in companies. The future of advertising with AI is exciting, but it is important to consider both the pros and cons.
FAQ
Q: What is generative AI advertising?
A: Generative AI advertising means that you no longer need to record every single piece of advertising. You can use the recent breakthroughs in generative AI technology and use people's digital clones to create hundreds of thousands of video ad creatives.
Q: What is hyper-personalization in advertising?
A: Hyper-personalization is the future of advertising. With the help of AI, commercials can be adjusted to the individual viewer based on user data. This allows for a perfectly tailored user experience, with ads that are relevant to the viewer's interests.
Q: What are AI-generated fashion models?
A: AI-generated fashion models are models that are created by artificial intelligence. They are cheaper and just as diverse as real models, making them a cost-effective way for brands to represent diversity.
Q: What is augmented reality in advertising?
A: Augmented reality is making online shopping easier. Holographic augmented reality apps allow users to test items before buying them online. They're increasingly being used in advertising, with spending on AR campaigns more than doubling worldwide last year.
Q: What are the pros and cons of AI in advertising?
A: The pros of AI in advertising include hyper-personalization, cost-effectiveness, and the ability to create diverse models. However, the cons include the risk of digital clones being used for another purpose, the illusion of diversity, and the potential loss of trust in companies.