Boost App Store Rankings with ASO Audit

Table of Contents

1. Introduction
2. Call Map Android Audit
3. Store Listing Analysis 3.1. Store Listing Overview 3.2. Screenshots Optimization 3.3. Long Description Analysis
4. Keyword Research and Analysis 4.1. Title Optimization 4.2. Short Description Analysis 4.3. Track Keyword Rankings
5. Long Description Optimization
6. Conclusion
7. FAQ

Introduction

In this article, we will be conducting an ASO (App Store Optimization) audit for the Android version of the Call Map app. We will analyze the app's store listing, including the screenshots, title, short description, and long description. Additionally, we will perform keyword research and analysis to optimize the app's visibility on the Google Play Store. By implementing the suggestions and insights shared in this article, You will be able to improve your own app's ASO strategy or utilize our services for professional assistance.

Call Map Android Audit

We will begin by conducting an audit of the Call Map Android app, which will involve evaluating its store listing and optimizing its elements for enhanced discoverability. The app has established itself in the Google Play Store, with a high rating and over 50 million downloads to date. In this audit, we will primarily focus on the US storefront of the app.

Store Listing Analysis

3.1 Store Listing Overview

Let's start by examining the store listing of Call Map in the US storefront. The listing showcases the app as a sleep, meditation, and relaxation tool, highlighting its key value propositions. With a rating of 4.5 out of 5 stars and being an editor's choice, Call Map has established credibility. The screenshots leverage social proof, displaying user reviews and the Google Play editor's choice badge. This instills trust in potential users and encourages them to download the app.

3.2 Screenshots Optimization

One area for improvement in the store listing is the screenshots. While they effectively highlight the app's benefits and impact on users' lives, there are opportunities for A/B testing. Experimenting with different backgrounds, shorter text, and bigger font sizes could potentially improve the conversion rate. Additionally, considering a vertical-oriented cover screen and utilizing the Second screenshot space creatively can help further engage users.

3.3 Long Description Analysis

The long description of Call Map follows a great structure, with dedicated chapters for each value proposition, social proofs, and key features. However, there are some areas that can be optimized. For example, highlighting the social proof of being number one in sleep after the introductory Paragraph can grab users' Attention. Furthermore, a better structure and the inclusion of verbs can enhance the conversion rate of the description. The long description contains keywords such as sleep, meditation, and relaxation, which are essential for ASO.

Keyword Research and Analysis

To further improve the app's visibility and ranking on the Google Play Store, keyword research and analysis are crucial. Analyzing the title, short description, and competing apps will assist in identifying the most effective keywords to target.

4.1 Title Optimization

The title of Call Map smartly utilizes the character space provided by Google Play Store, including important keywords such as sleep, meditate, and relax. Additionally, the app's brand name is "Calm," which aligns with user search queries. By ensuring the inclusion of Relevant keywords in the title, Call Map can benefit from improved visibility and keyword rankings.

4.2 Short Description Analysis

The short description of the app focuses on collaborative stress and anxiety, self-care, and sound sleep through meditation. While it covers important keywords, it could benefit from a better sentence structure and more complete phrases. Including verbs and improving the first sentence could enhance the conversion rate. Considering the high search scores of keywords like "relieve stress and anxiety" and "relaxation," optimizing the short description will be valuable.

4.3 Track Keyword Rankings

Monitoring the app's performance for specific keywords is crucial to understanding its visibility and competitiveness. By tracking keyword rankings, Call Map can identify areas for improvement and devise strategies to rank higher for keywords like sleep, meditation, and relaxation.

Long Description Optimization

The long description of Call Map serves as an important asset in conveying the app's features and benefits. Analyzing the frequency of keywords in the long description reveals areas for optimization. Increasing the usage of keywords like "relieve stress and anxiety" and "meditate" can contribute to better keyword rankings and improved app visibility. Balancing the frequency of keywords and ensuring a clear and engaging long description will help attract more users.

Conclusion

In conclusion, conducting an ASO audit for the Call Map Android app has provided insights into optimizing its store listing and enhancing its visibility on the Google Play Store. By focusing on elements such as screenshots, title, short description, and long description, Call Map can improve its conversion rate and increase organic downloads. Additionally, tracking keyword rankings and continuously optimizing the app's ASO strategy are vital for sustained success.

FAQ

Q: How can I improve the conversion rate of my app's screenshots? A: Experimenting with different backgrounds, shorter text, and larger font sizes can make the screenshots more visually appealing and informative. Additionally, utilizing the second screenshot space creatively or adopting a vertical-oriented cover screen can effectively engage users.

Q: Are there any specific keywords I should focus on in the title? A: Including relevant keywords related to your app's core features or benefits is essential. In the case of Call Map, incorporating keywords such as sleep, meditate, and relax in the title ensures better visibility and improved keyword rankings.

Q: How do I track my app's keyword rankings? A: There are various ASO tools available, such as Mobile Action, that provide keyword tracking functionalities. By monitoring your app's keyword rankings, you can gauge its visibility and competitiveness, allowing you to refine your ASO strategy accordingly.

Q: What should I focus on when optimizing the long description of my app? A: When optimizing the long description, ensure a clear and engaging structure that highlights the app's key features, benefits, and social proofs. Use relevant keywords naturally throughout the description to improve keyword rankings and attract potential users.