Revolutionary Eyewear Trends of 2022

Table of Contents:

1. Introduction
2. Lucid's Innovations in 2022 a. Launch of the Digital Triumph Kiosk b. Introduction of the Cordless Charging Dock c. Lucid Light Collection 2022 d. Lucid Light 2.0 - Second Generation Product e. Enhancements to the Verb App
3. Lucid's Partnerships in 2022 a. Licensing Agreement with Authentic Brands Group b. Collaboration with Dick's Sporting Goods c. Collaboration with Academy Sports d. Partnership with Everest.com e. Expansion of Retail Locations
4. Research Project in China for Factory Selection
5. Team Expansions in 2022
6. Lucid's Plans for 2023 a. Launch of Lucid Light 2.0 b. Introduction of Nautica Smart Eyewear c. Bluetooth Technology in All Major Eyewear d. Commercial Launch of Verb App e. Improved Website and Wholesale Platform

Lucid Eyewear: Upgrading the World's Glasses with Innovation

Lucid Eyewear, led by its visionary CEO, has been on a mission to revolutionize the eyewear industry by incorporating advanced technology features into their glasses. Over the years, they have made significant progress in upgrading their products, building key partnerships, expanding their team, and planning exciting developments for the upcoming year.

1. Introduction

Lucid Eyewear is an innovative company that aims to enhance the functionality of glasses with cutting-edge features. With a strong focus on customer satisfaction and technological advancements, Lucid has gained a considerable following and support from over 5,000 retail investors who share their vision of creating a better pair of smart glasses.

2. Lucid's Innovations in 2022

a. Launch of the Digital Triumph Kiosk

At the beginning of the year, Lucid introduced the Digital Triumph Kiosk, an in-store retail fixture that allows customers to experience an augmented reality (AR) virtual try-on of all their glasses. This kiosk provides customers with the opportunity to explore different lenses and learn more about Lucid's product offerings. So far, the feedback from the deployment of these kiosks in several dozen locations has been overwhelmingly positive.

b. Introduction of the Cordless Charging Dock

Responding to customer feedback, Lucid developed a Cordless Charging Dock that simplifies the charging process for their smart glasses. With this convenient accessory, users can effortlessly charge their glasses by simply placing them on a nightstand or any magnetic surface. The dock also features three USB ports, allowing users to charge other devices simultaneously. This unique charging solution sets Lucid's glasses apart from other smart eyewear available in the market.

c. Lucid Light Collection 2022

Lucid released its much-awaited Lucid Light Collection 2022, which showcased several advancements in their flagship product. The collection features a series of proprietary hinges that enhance the glasses' designer appearance, setting them apart from other smart eyewear options. The collection also includes the Jupiter frame, which weighs only 28 grams, making it one of the lightest smart eyewear options available. The emphasis on lightweight design ensures comfort and all-day wearability, a crucial factor in smart eyewear.

d. Lucid Light 2.0 - Second Generation Product

Building upon the success of the Lucid Light Collection, Lucid has completed production on the Lucid Light 2.0, its Second-generation product. Set to launch in January, the Lucid Light 2.0 offers users an immersive audio experience with its four-speaker array, allowing for surround sound enjoyment of music and podcasts. Additionally, the design team has elevated the aesthetic appeal of these frames, making them indistinguishable from regular designer eyewear. Moreover, Lucid has increased the battery life by 50%, now offering users up to 12 hours of music and podcast playback on a single charge. This extended battery life surpasses many other true wireless audio devices in the market and reinforces Lucid's commitment to convenience and user experience.

e. Enhancements to the Verb App

Lucid has also made significant updates to its Verb App, which serves as a crucial companion to their glasses and other wearables. The app now features unique Siri and Google Voice integrations, enhancing the user's interaction with their smart eyewear. Additionally, the addition of the On-Air feature allows users to host Live Chat rooms or group calls with friends, family, or colleagues directly from the app. This feature aims to promote connectivity and facilitate seamless communication while using Lucid's glasses and other connected devices.

3. Lucid's Partnerships in 2022

Lucid Eyewear has actively sought out strategic partnerships to expand its reach and cater to a broader customer base. In 2022, they formed significant collaborations with leading brands and retailers in the eyewear and sporting goods industries.

a. Licensing Agreement with Authentic Brands Group

Lucid forged a global license agreement with Authentic Brands Group to produce Nautica smart eyewear worldwide. The collaboration leverages the iconic Nautica brand to introduce Lucid's technology to a broader consumer market. Through this partnership, Lucid aims to feature its smart eyewear on Nautica's official Website and establish a presence in Nautica's points of sale globally.

b. Collaboration with Dick's Sporting Goods

Lucid has partnered with Dick's Sporting Goods, the largest sporting goods retailer in the United States. Discussions are underway to make Lucid glasses available through Dick's Sporting Goods' website. Furthermore, Lucid is exploring the possibility of in-store rollouts across Dick's Sporting Goods' 800+ retail stores. This collaboration opens up exciting opportunities for Lucid to tap into the sports and outdoor enthusiast market.

c. Collaboration with Academy Sports

To further strengthen their foothold in the sporting goods industry, Lucid has also joined forces with Academy Sports, the second-largest sporting goods retailer in the United States. Lucid eyewear is now available for purchase through Academy Sports' website, with discussions ongoing regarding an in-store rollout. This partnership gives Lucid access to Academy Sports' extensive customer base and physical retail presence.

d. Partnership with Everest.com

Lucid's wide-ranging retail expansion includes Teaming up with Everest.com, an emerging marketplace aiming to become a competitor to e-commerce giant Amazon, specifically focusing on sporting goods. Through this collaboration, Lucid aims to reach a broader audience of sports enthusiasts and outdoor adventurers, expanding its online presence and brand visibility.

e. Expansion of Retail Locations

Lucid Eyewear has relentlessly pursued the goal of making its smart eyewear widely available to consumers. As a result, the number of retail locations carrying Lucid eyewear has grown to 250. These locations primarily consist of independent optical stores and sporting goods retailers across the United States. This expansion allows consumers to experience Lucid's innovative eyewear firsthand and further establishes Lucid's position in the market.

4. Research Project in China for Factory Selection

In pursuit of manufacturing excellence, Lucid Eyewear conducted an extensive research project in China. The project spanned six months, with Lucid diligently exploring various factories to identify those with dual competencies in Bluetooth audio and eyewear manufacturing. Surprisingly, only a few companies worldwide possess the capability to produce smart eyewear with exceptional quality. Lucid identified two such factories, solidifying and strengthening its supply chain for the future.

5. Team Expansions in 2022

Lucid's growth has been accompanied by the addition of new members to its talented team. Notably, Jan Corey joined as the Head of Optical Sales, bringing over 10 years of experience at Luxottica, where she played a vital role in establishing the company's US presence. Jan's expertise is instrumental in expanding Lucid's optical sales division and navigating the eyewear industry landscape. Furthermore, Lucid welcomed two new frame designers with a background in high fashion, elevating the aesthetic appeal of upcoming product releases Slated for 2023. With these new team members, Lucid is well-equipped to make smart eyewear accessible to the mass market.

6. Lucid's Plans for 2023

Lucid Eyewear has an exciting roadmap for the upcoming year. This section highlights the key initiatives and product launches planned for 2023, reinforcing Lucid's commitment to innovation and customer-centric offerings.

a. Launch of Lucid Light 2.0

In January, Lucid plans to launch the highly anticipated Lucid Light 2.0. This second-generation product promises to be Lucid's best offering yet, combining exceptional audio features, extended battery life, and a sleek designer appearance. With significant enhancements in all areas, Lucid Light 2.0 sets a new benchmark for smart eyewear in the market.

b. Introduction of Nautica Smart Eyewear

Building on their partnership with Authentic Brands Group, Lucid aims to introduce Nautica smart eyewear in the first half of 2023. This collaboration allows Lucid to leverage the global recognition of the Nautica brand and introduce their technologically advanced glasses to a wider consumer base.

c. Bluetooth Technology in All Major Eyewear

As part of Lucid's commitment to innovation, they plan to integrate their Bluetooth technology into all major types of eyewear. This expansion includes introducing a rimless frame and several sport wrap frames in 2023. By diversifying their product offerings, Lucid aims to cater to different fashion preferences while providing the convenience and functionality of smart eyewear.

d. Commercial Launch of Verb App

After a successful beta testing phase, Lucid is gearing up for the commercial launch of their Verb App. Packed with exciting social audio features and an array of Creator tools, the app aims to become the go-to platform for voice content creation and consumption. Lucid values community feedback and encourages users to download the beta app, provide input, and be part of shaping the ultimate social app experience.

e. Improved Website and Wholesale Platform

Making it even easier for customers to order their products, Lucid will be launching an improved website in early 2023. The enhanced website will facilitate the purchase of prescription glasses and provide a seamless user experience. Additionally, Lucid is developing a dedicated wholesale platform to support their retail partners, equipping them with the necessary resources to successfully sell Lucid eyewear and streamline restocking processes.

In conclusion, Lucid Eyewear has made remarkable strides in upgrading smart glasses and revolutionizing the eyewear industry. With a focus on innovation, strategic partnerships, and a dedicated team, Lucid is poised to Shape the future of smart eyewear. By making advanced technology more accessible, affordable, and enjoyable for the average person, Lucid is fulfilling its mission of upgrading the world's glasses.

Pros:

1. Lucid Eyewear is committed to continuously enhancing their products, such as through the addition of features like the Digital Triumph Kiosk and Cordless Charging Dock.
2. Lucid's partnership with Authentic Brands Group enables them to leverage the widespread recognition of the Nautica brand and expand their customer base.
3. The Lucid Light 2.0, with its immersive audio experience and prolonged battery life, sets a new standard for smart eyewear.
4. Lucid's investment in research and factory selection ensures that their products are manufactured to the highest standards.
5. The addition of experienced professionals and frame designers to Lucid's team strengthens their expertise and elevates the overall quality of their offerings.

Cons:

1. The success of Lucid's expansion into new retail locations may depend on the level of consumer awareness and acceptance of smart eyewear.
2. The competitive landscape in the smart eyewear industry is evolving rapidly, and Lucid must remain vigilant to stay ahead of emerging trends and technologies.

Highlights:

• Lucid Eyewear has launched innovative products such as the Digital Triumph Kiosk and Cordless Charging Dock, enhancing the user experience.
• Partnerships with Authentic Brands Group, Dick's Sporting Goods, Academy Sports, and Everest.com have strengthened Lucid's market presence.
• Lucid's second-generation product, the Lucid Light 2.0, boasts audio advancements, an improved design, and extended battery life.
• The Verb App offers users unique voice integrations and social audio features, positioning it as a comprehensive platform for content creation and consumption.
• Lucid's plans for 2023 include the introduction of Nautica smart eyewear, Bluetooth technology in all major eyewear, and the commercial launch of the Verb App.
• Lucid aims to provide customers with an enhanced website and a dedicated wholesale platform for streamlined purchasing and retail operations.

FAQ:

Q: How does Lucid Eyewear's Cordless Charging Dock work? A: The Cordless Charging Dock is a convenient accessory that allows users to charge their Lucid glasses by simply placing them on a magnetic surface, such as a nightstand. The glasses connect magnetically to the dock and start charging. Additionally, the dock features three USB ports, enabling users to charge other devices simultaneously.

Q: What sets Lucid Light 2.0 apart from other smart eyewear? A: Lucid Light 2.0 offers an immersive audio experience with its four-speaker array, providing surround sound while enjoying music and podcasts. The frames have undergone a design overhaul, making them indistinguishable from regular designer eyewear. Furthermore, Lucid has increased the battery life by 50%, offering up to 12 hours of music and podcast playback on a single charge, exceeding the capabilities of most smart eyewear and true wireless audio devices.

Q: What are the benefits of Lucid's partnership with Authentic Brands Group? A: Lucid's partnership with Authentic Brands Group grants them a global license to produce Nautica smart eyewear. Leveraging the iconic Nautica brand, Lucid aims to introduce their technology to a wider customer base. This collaboration strengthens their brand visibility, especially on nautica.com and in various Nautica points of sale worldwide.

Q: How can retailers benefit from partnering with Lucid Eyewear? A: Retailers partnering with Lucid Eyewear gain access to a range of innovative smart eyewear products. Lucid provides retail partners with resources and support through a dedicated wholesale platform, making it easier than ever to stock and sell Lucid eyewear. Retailers can tap into the growing demand for smart eyewear and offer customers a unique and technologically advanced eyewear experience.

Q: What makes Lucid Eyewear's Verb App stand out from other social apps? A: Lucid's Verb App offers users a comprehensive social audio experience. With unique Siri and Google Voice integrations, users can interact seamlessly with their smart eyewear. Additionally, the app features the On-Air functionality, allowing users to host live chat rooms or group calls with friends, family, or colleagues. Lucid encourages users to download the beta app, provide feedback, and actively participate in shaping the future of social audio content creation and consumption.

Q: How can customers purchase Lucid Eyewear products? A: Lucid Eyewear aims to provide customers with a seamless purchasing experience. They will be launching an improved website in early 2023, where customers can easily order prescription glasses. Additionally, Lucid is developing a dedicated wholesale platform exclusively for their retail partners. These initiatives facilitate the purchase and restocking of Lucid eyewear, ensuring a smooth and efficient buying process.

Q: What can we expect from Lucid Eyewear in the future? A: Lucid has an exciting roadmap for 2023. They will be launching the highly anticipated Lucid Light 2.0, introducing Nautica smart eyewear, integrating Bluetooth technology into all major types of eyewear, and commercially launching the Verb App. Additionally, Lucid plans to roll out an improved website and a dedicated wholesale platform, further expanding their customer reach and enhancing the overall user experience.