Unleash the Power of Dynamic Videos in Potion

Table of Contents

1. Introduction
2. Creating Dynamic Videos in Potion
3. Personalizing the Greeting and Video Background
4. Adjusting the Camera and Recording the Video
5. Reviewing and Saving the Recorded Video
6. Generating Subtitles for the Video
7. Uploading Default Background URL
8. Adding Prospect's Information
9. Recording Custom Greetings for Each Prospect
10. Generating Dynamic Videos
11. Making Aesthetic Changes to the Video Landing Page
12. Editing the Video Title
13. Modifying Video Layout and Adding Sections
14. Embedding Additional Content in the Video
15. Adding More Prospects to the Video
16. Sharing the Video and Using Integrations
17. Conclusion

Creating Dynamic Videos in Potion

In this tutorial, we will guide You through the process of creating dynamic videos in Potion. Dynamic videos are personalized and engaging, allowing you to connect with your viewers on a more personal level. By following the steps outlined below, you will be able to Create dynamic videos that effectively communicate your message and capture the Attention of your audience.

1. Introduction

To get started, click on the "Create New Video" button located at the top left corner of the screen. This will initiate the process of creating a dynamic video in Potion.

2. Personalizing the Greeting and Video Background

When creating a dynamic video, you have the option to personalize both the greeting and the video background. This customization adds a personal touch to your video, making it more relatable for your viewers. Choose the option that best suits your needs, whether it's personalizing the greeting and video background together or individually.

3. Adjusting the Camera and Recording the Video

Before you start recording, ensure that your face is positioned within the red circle on the screen. This will optimize the lip sync and lip dub accuracy in the final video. Once you have positioned yourself correctly, click on the "Start Recording" button. A countdown of 3, 2, 1 will appear, after which you can begin speaking.

4. Reviewing and Saving the Recorded Video

After recording your video, you have the option to review it before saving it. Click on the "Play" button to watch your video back. If you are satisfied with the result, click on the "Save and Continue" button. If you feel that you could improve upon your performance, you can choose to re-Record the video.

5. Generating Subtitles for the Video

Potion will automatically generate subtitles for your video. Subtitles are essential as they allow viewers to understand your message even when they are unable to listen to the audio. It is highly recommended to toggle on the subtitles for all videos to ensure accessibility and engagement. Subtitles also appear in the customized gift preview in the email, providing a personalized touch that encourages viewers to open the video.

6. Uploading Default Background URL

To prevent any broken links or 404 errors, it is advisable to upload a default background URL. This URL will be displayed in case one of your prospects' websites has a broken link. By uploading this default background URL, you ensure a smooth viewing experience for your recipients.

7. Adding Prospect's Information

To personalize the dynamic video for your prospects, you need to provide their information. The most efficient way is to use the import button located at the bottom right of the screen. You can upload a CSV file or import directly from your CRM. Copy and paste the names of the prospects to ensure accurate personalization. If a checkmark appears beside a name, it indicates that a custom greeting has been recorded for that prospect.

8. Recording Custom Greetings for Each Prospect

For prospects without a custom greeting, you need to record a personalized message. Simply click on the "Record Greeting" button and speak naturally, addressing the prospect by name. Click on the "Stop" button to end the recording, then save and continue to proceed.

9. Generating Dynamic Videos

Once all the necessary information and greetings have been recorded, click on the "Generate Dynamic Videos" button. Potion will work its magic in the background, creating personalized videos for each prospect. While the videos are being generated, you can make aesthetic changes to the video landing page.

10. Making Aesthetic Changes to the Video Landing Page

In the video settings, you have the ability to edit the video title to further personalize the video experience. Dynamic fields like the recipient's first name can be added to the title for a more personalized touch. Additionally, you can modify the video layout and add sections such as call-to-action buttons or images to enhance the engagement and impact of your video.

11. Editing the Video Title

In the top left corner, you can edit the video title. This is where you can include dynamic fields to automatically insert the recipient's name into the title when they open the video. By customizing the video title, you create a more personal and compelling experience for your viewers.

12. Modifying Video Layout and Adding Sections

To further enhance the aesthetic appeal and engagement of your video landing page, you can modify the video layout and add sections. Click on the "Change Layout" button in the top right corner to access these options. You can add call-to-action buttons, images, or embed video links to provide additional information or Relevant content for your viewers.

13. Adding More Prospects to the Video

If you decide to share the video with additional prospects, you can easily add more prospects to the existing video. Simply click on the "Add More Prospects" button and import the new prospect's information using a CSV file or your CRM import connection. Record custom greetings for the new prospects and ask Potion to process the videos again.

14. Sharing the Video and Using Integrations

Once you are ready to share your dynamic video, click on the "Share Your Video" button on the left-HAND side of the screen. You can search for integrations that correspond with your email sending tool and add the corresponding snippet to your email. This will allow you to seamlessly share your personalized video with your prospects.

15. Conclusion

Congratulations! You have successfully created a dynamic video in Potion. By following the steps outlined in this tutorial, you can effectively personalize your videos and engage with your audience on a deeper level. Remember to utilize the various customization options and make aesthetic changes to optimize the impact of your videos.