Google The Search Engine is Dead - Long Live Google The Knowledge Engine!
Are you ready for the biggest shake-up in search history? What if I told you the way people find your business is changing right now, and most marketers haven’t even noticed yet? In this video, I’m going to show you what’s happening with Google, search engines, and the rise of AI-powered alternatives—and, more importantly, what you can do to stay ahead.
#ai #marketing #artificialintelligence #chatgpt
Leave a comment or question below, and I will respond.
- - - - - - - - - - - - - - - - - - - - -
► Subscribe to the Channel:
/ @fomo_ai
► Read more on our blog:
https://fomo.ai/ai-resources
► Learn more about the world's first autonomous marketing teams:
https://FOMO.ai
- - - - - - - - - - - - - - - - - - - - -
I’m Dax, co-founder and CEO of FOMO.ai, where we’ve created a revolutionary way to supercharge your marketing efforts with non-human team members that deliver faster, better results. Shoot me an email at dax@fomo.ai, but let’s get straight into why you need to rethink your entire search strategy today.
For over a decade, Google has been the homepage for almost all our online searches. We’ve trusted it to deliver links that lead us to what we’re looking for—whether it's websites, products, or answers. But that era is rapidly coming to an end. Search volume on Google is down about 4%, and new players like ChatGPT, TikTok, and even Bing are eating into its dominance. Yes, you heard that right—Bing is relevant again in 2024, powering platforms like ChatGPT.
Search is no longer about typing in a few keywords and getting links. People are asking more detailed, conversational questions—especially through voice search. Voice search now accounts for a huge chunk of online activity, with over 60% of Americans using voice assistants. When people ask voice-activated devices questions, they give more context, like “What’s the best dog-friendly hotel in San Francisco?” instead of just “Hotel San Francisco.” This is transforming the way search engines process and deliver results.
And here’s where it gets tricky for Google. With platforms like ChatGPT, people are getting answers directly—no need to sift through links. This shift means fewer clicks from Google’s search results, and it’s already affecting businesses. I talk to major brands every week, and many are seeing a 15-25% drop in clicks, even though their rankings haven’t changed. The game has changed: Google is no longer just a search engine—it’s becoming a knowledge engine, delivering answers directly rather than sending users to other websites.
So, what does this mean for you? The old SEO strategies won’t cut it anymore. It’s no longer just about ranking for keywords; now you need to be part of the conversation. You need to understand the questions your audience is asking and create content that answers them directly. The rise of AI has made it essential to focus on providing valuable, context-rich answers rather than stuffing your content with keywords.
Here’s how you can stay competitive: First, get to know the questions your audience is asking. You’re no longer competing just with other businesses—you’re competing for attention in a conversation that spans across platforms like YouTube, TikTok, and even Reddit. Then, turn those questions into valuable content that addresses specific needs and delivers real insights. This isn’t just about writing blog posts—it’s about being present in the places where people are asking these questions.
Finally, Google has a new way of measuring trustworthiness through something called E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Your content needs to demonstrate that your brand knows what it’s talking about and that users can trust the information you're providing. That’s why having credible author pages and establishing your expertise in specific niches is more important than ever.
In short, this isn’t just an update to Google’s algorithm—it’s a fundamental shift in how search works. But here’s the good news: the big brands are still catching up. That means there’s a first-mover advantage for those willing to adapt now. If you want to stay ahead of the game and win in this new search environment, I’m here to help.
Appreciate you joining me! As always, feel free to email me at dax@fomo.ai if you have any questions or want to learn more about how we’re building fully automated marketing teams at FOMO.ai. We’re already helping businesses navigate this new landscape, and I’d love to chat with you about how we can do the same for yours.
소셜 리스닝
FOMO ai Update (25th Apr 2023) - World's first fully automated AI podcast!
FOMO.ai is the world’s first fully automated, AI-assisted micro-publisher. This podcast is a dax.fyi Labs project, powered by HiveCast.fm. Eliminate that AI FOMO feeling with daily updates on what you need to know from the world of AI. Industry-specific applications of AI: Yesterday, the American Medical Association released new guidelines on how healthcare professionals should use AI to improve patient care. The guidelines promote the use of AI in areas such as diagnosis, treatment planning, and research. (https://www.ama-assn.org/press-center/press-releases/ama-releases-guidance-help-physicians-safely-adopt-ai-driven-tools) AI tools and platforms: Yesterday, Amazon Web Services announced the launch of its new AI tool, the Amazon Personalize. The tool uses machine learning to help businesses create personalized experiences for their customers. (https://aws.amazon.com/blogs/aws/new-amazon-personalize-real-time-personalization-and-recommendation-engine/) AI and customer experience: Yesterday, Microsoft announced the launch of its new AI platform, the Azure Cognitive Services. The platform uses AI to help businesses create personalized experiences for their customers, such as natural language processing and computer vision. (https://azure.microsoft.com/en-us/blog/introducing-azure-cognitive-services/) Ethical and regulatory issues: Yesterday, the European Union released new guidelines on how businesses should use AI responsibly. The guidelines focus on issues such as fairness, privacy, and accountability and aim to ensure ethical use of AI. (https://ec.europa.eu/info/law/better-regulation/have-your-say/initiatives/12303-Ethics-Guidelines-for-Trustworthy-AI) Future developments in AI: Yesterday, the MIT-IBM Watson AI Lab released a new report on the future of AI. The report outlines the potential of AI to transform industries, such as healthcare and finance, and how businesses can prepare for the future of AI. (https://www.ibm.com/downloads/cas/V7ZVW8JH) Case studies and success stories: Yesterday, the Harvard Business Review released a case study on how Citibank used AI to improve customer experience. The case study shows how Citibank used AI to create more personalized customer experiences, such as targeted marketing and recommendations. (https://hbr.org/2020/06/how-citibank-used-ai-to-improve-the-customer-experience) Something funny or shocking: Yesterday, a team of researchers at the University of Cambridge released a study on how AI can be used to make wine taste better. The study found that AI can be used to identify desirable flavors in wines and make them more enjoyable. (https://www.cam.ac.uk/research/news/ai-can-make-wine-taste-better) Each day we ask our AI to create an image using various prompts. Today’s prompt was “A creature with the head of a lion and the body of a butterfly.” and the image can be found on our Instagram. (https://www.instagram.com/fomo.ai/) Follow us at https://FOMO.ai for daily updates!
Google The Search Engine is Dead - Long Live Google The Knowledge Engine!
Are you ready for the biggest shake-up in search history? What if I told you the way people find your business is changing right now, and most marketers haven’t even noticed yet? In this video, I’m going to show you what’s happening with Google, search engines, and the rise of AI-powered alternatives—and, more importantly, what you can do to stay ahead. #ai #marketing #artificialintelligence #chatgpt Leave a comment or question below, and I will respond. - - - - - - - - - - - - - - - - - - - - - ► Subscribe to the Channel: / @fomo_ai ► Read more on our blog: https://fomo.ai/ai-resources ► Learn more about the world's first autonomous marketing teams: https://FOMO.ai - - - - - - - - - - - - - - - - - - - - - I’m Dax, co-founder and CEO of FOMO.ai, where we’ve created a revolutionary way to supercharge your marketing efforts with non-human team members that deliver faster, better results. Shoot me an email at dax@fomo.ai, but let’s get straight into why you need to rethink your entire search strategy today. For over a decade, Google has been the homepage for almost all our online searches. We’ve trusted it to deliver links that lead us to what we’re looking for—whether it's websites, products, or answers. But that era is rapidly coming to an end. Search volume on Google is down about 4%, and new players like ChatGPT, TikTok, and even Bing are eating into its dominance. Yes, you heard that right—Bing is relevant again in 2024, powering platforms like ChatGPT. Search is no longer about typing in a few keywords and getting links. People are asking more detailed, conversational questions—especially through voice search. Voice search now accounts for a huge chunk of online activity, with over 60% of Americans using voice assistants. When people ask voice-activated devices questions, they give more context, like “What’s the best dog-friendly hotel in San Francisco?” instead of just “Hotel San Francisco.” This is transforming the way search engines process and deliver results. And here’s where it gets tricky for Google. With platforms like ChatGPT, people are getting answers directly—no need to sift through links. This shift means fewer clicks from Google’s search results, and it’s already affecting businesses. I talk to major brands every week, and many are seeing a 15-25% drop in clicks, even though their rankings haven’t changed. The game has changed: Google is no longer just a search engine—it’s becoming a knowledge engine, delivering answers directly rather than sending users to other websites. So, what does this mean for you? The old SEO strategies won’t cut it anymore. It’s no longer just about ranking for keywords; now you need to be part of the conversation. You need to understand the questions your audience is asking and create content that answers them directly. The rise of AI has made it essential to focus on providing valuable, context-rich answers rather than stuffing your content with keywords. Here’s how you can stay competitive: First, get to know the questions your audience is asking. You’re no longer competing just with other businesses—you’re competing for attention in a conversation that spans across platforms like YouTube, TikTok, and even Reddit. Then, turn those questions into valuable content that addresses specific needs and delivers real insights. This isn’t just about writing blog posts—it’s about being present in the places where people are asking these questions. Finally, Google has a new way of measuring trustworthiness through something called E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Your content needs to demonstrate that your brand knows what it’s talking about and that users can trust the information you're providing. That’s why having credible author pages and establishing your expertise in specific niches is more important than ever. In short, this isn’t just an update to Google’s algorithm—it’s a fundamental shift in how search works. But here’s the good news: the big brands are still catching up. That means there’s a first-mover advantage for those willing to adapt now. If you want to stay ahead of the game and win in this new search environment, I’m here to help. Appreciate you joining me! As always, feel free to email me at dax@fomo.ai if you have any questions or want to learn more about how we’re building fully automated marketing teams at FOMO.ai. We’re already helping businesses navigate this new landscape, and I’d love to chat with you about how we can do the same for yours.
Harnessing AI for Business Growth
Explore the vast potential of artificial intelligence (AI) in driving business success in Ambition’s webinar ‘Harnessing AI for Business Growth’. Join our expert speakers, Chris Aukland (Group Managing Director, Ambition Group) and Dax Hamman (Founder & CEO, FOMO.ai), as they discuss various topics on AI. During the session, our speakers covered the following topics: • Understand the Basics of AI • Real-Life AI Implementations • Practical Applications of AI • Common Concerns & Misconceptions about AI • Practical Advice for Employers & Jobseekers
총 10개의 소셜 미디어 데이터를 보려면 잠금을 해제해야 합니다