FormStory

What 50,000 Forms Taught Us About Website Conversion Rates

What can 50,000 website forms teach us about conversion rate optimization? A lot, actually! 🚀 If you're in B2B marketing and want to increase your website conversion rate, your forms might be turning away prospects. In this video, I’m breaking down surprising insights from massive form conversion studies, revealing small tweaks that can boost your conversion rate and get more leads with minimal effort. *You’ll learn:* ✅ Where to place your forms for maximum conversions ✅ The one word you should NOT use on your website forms ✅ How to use copy that converts ✅ Design & usability best practices ✅ Why multi-step forms convert 86% better ✅ How many form fields actually convert best (spoiler: it’s probably not what you think) ⏱️ TIMESTAMPS: 00:00 - The data we've garnered from huge studies on form conversion 01:20 - Why most forms fail (and how to fix it) 02:40 - Form placement: Where should your form go? 03:13 - Form copy: The words that boost conversions 03:37 - The #1 button text mistake (and what to use instead) 04:45 - Layout and usability: Design mistakes to avoid 05:36 - The surprising power of multi-step forms 06:51 - How many form fields convert best, according to research? 08:33 - Why A/B testing is so important Watch next 👉 https://youtu.be/N7OMhPrFDd8?si=GeIOT7V6XyNe9klf Marketing psychology video mentioned 👉 https://youtu.be/Fjt7vgZnl94?si=_Yn3feMpZ5z6oiei Resources: https://blog.hubspot.com/marketing/optimize-conversion-forms https://formstory.io/learn/form-statistics/ https://www.factors.ai/labs/whats-the-right-number-of-demo-form-fields#:~:text=4%20%2D%206%20Compulsory%20Fields&text=On%20average%2C%20these%20forms%20achieve,being%20a%20hassle%20for%20visitors 👍 🔔 *PLEASE LIKE AND SUBSCRIBE!* 👋 ABOUT ME I'm a former B2B marketing agency leader with 15+ years experience in marketing and 8+ years dedicated exclusively to B2B. On this channel I share tips, insights and strategies for B2B marketing and digital marketing to help you grow your business. My specialties are B2B websites, SEO and content marketing – with the goal of lead generation. My goal is to make B2B marketing simple and actionable for marketers and entrepreneurs alike. Leave me a comment to share what you'd like to see in my videos! 🔗 CONNECT WITH ME ON LINKEDIN: https://bit.ly/3MnU7dv 🌐 MY B2B MARKETING CONSULTING BUSINESS: www.hopstermarketing.com