WebLens

Graham McNicoll, Co-Founder and CEO at GrowthBook

In this episode, Graham McNicoll, Co-Founder and CEO of GrowthBook, joins Mang-Git to share his journey from physics research to creating an open-source AB testing and feature flagging platform, driven by his experiences at Education.com. They discuss the challenges and considerations behind building vs. buying software solutions, the importance of rigorous data analysis in product development, and how GrowthBook addresses these needs. The conversation also highlights the role of open source in GrowthBook's growth and their innovative product WebLens.ai, which leverages AI for A/B testing suggestions. 00:00 Teaser clip 01:06 Guest Introduction: Graham McNichol 01:33 The Genesis of GrowthBook 03:45 Challenges in Building AB Testing Platforms 05:10 GrowthBook's Open Source Journey 15:36 The Impact of Open Source on Business 17:15 Open Source Tools and Paid Features 18:33 Community Contributions and SDKs 20:00 Build vs Buy: The Decision Process 22:41 Targeting and Organizational Structure 24:34 Engineering Culture and Product Development 30:16 Reflections on Building In-House Solutions 32:39 Exciting New Developments at GrowthBook 35:17 Fun Question and Final Thoughts Try Anvil: https://www.useanvil.com Docs: https://www.useanvil.com/docs LinkedIn: https://www.linkedin.com/company/anvil-foundry/