Swantide

Build the Best GTM Tech Stack with Taylor Lint of Swantide

Building your tech stack as a startup can either help you soar to new highs, or become your biggest nightmare and slow you down. Our guest today is helping founders navigate that path, Taylor Lint (https://www.linkedin.com/in/taylorelizabethlint/) is Co-Founder and CEO of Swantide (https://www.swantide.com/) , a platform that automates the configuration and management of your GTM tech stack. Before this week’s episode, we welcome back John Ruffolo (http://twitter.com/ruffoloj) to chat about the news making headlines in the Canadian and global tech markets. About Taylor Lint:Taylor Lint is the Founder & CEO of Swantide (https://twitter.com/swantide_) . Prior, Taylor led engineering and product at Replica, an analytics company that spun out of Alphabet’s Sidewalk Labs. Previously she led engineering for the launch of LinkedIn’s Talent Insights product. Taylor studied Information Science and German at Cornell. In this episode we discuss: (0:00:26)  News Roundup with John Ruffolo talking about ClearCo, BMO x Georgian Partners, Quantum Computing, Sequoia’s make good, IP Law, and Microsoft as king of M and A(0:20:10)  Taylor’s journey into the tech world(0:21:58)  Lessons launching LinkedIn Talent(0:23:28)  What Taylor learned at Sidewalk Labs(0:26:32)  The process of spinning out Sidewalk Labs into a separate entity from Alphabet(0:27:39)  Why Taylor decided to tackle the GTM Tech stack problem(0:29:34)  Data you need to infor your GTM strategy(0:31:13)  When is the right time to invest in GTM(0:32:36)  Typical startup GTM strategies and mistakes(0:35:18)  Goal setting for GTM(0:36:06)  How Swantide makes the GTM better(0:39:23)  Eliminating isolated documents and data with Swantide(0:41:18)  Best practices to set up and maintain your CRM(0:44:30)  Advice for early-stage startups around data collection(0:46:25)  Other considerations around preparing to scale later(0:48:49)  How Swantide’s $7M Seeed round came together with Menlo Ventures alongside Village Global, NEO, and a handful of strategic angels Fast Favorites: * 🎙- Favorite Podcast: How’s work? With Ester Perel (https://gimletmedia.com/shows/hows-work) * 📰- Favorite Newsletter/Blog: Allison Pickens’ Newsletter (https://allisonpickens.substack.com/) * 📲- Favorite Tech Gadget: Apple Watch (https://www.apple.com/shop/buy-watch/apple-watch) * 📈-  Favorite New Trend: Walking * 📚- Favorite Book: Salt Fat Acid Heat by Samin Nosrat (https://www.saltfatacidheat.com/buy-book) * 🤔 - Favorite Life Lesson: Change is the only constant Follow Matt Cohen (https://twitter.com/mattybcohen) and Tank Talks (https://www.rippleventures.com/podcast) here! Podcast production support provided by Agentbee.Agency (https://www.agentbee.agency/) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com (https://tanktalks.substack.com?utm_medium=podcast&utm_campaign=CTA_1)