Success and Insights from Karim Debbar, General Manager of Glovo Morocco

Success and Insights from Karim Debbar, General Manager of Glovo Morocco

Table of Contents:

1. Introduction
2. Background and Education
3. Early Career Experiences
4. Joining Glovo
5. Launching Glovo in Morocco
6. Expansion to Other Cities
7. Services Offered
8. Recruitment Process for Drivers
9. Recruitment Process for Back Office Employees
10. Company Values and Culture
11. Impact of the Economic Shutdown
12. Shift to Grocery Delivery
13. Supporting E-commerce
14. Partnership Opportunities with Glovo
15. How to Become a Partner
16. Partner Support and Resources
17. Autonomy and Decision Making
18. Future of Glovo in Morocco

Title: The Journey of Glovo in Morocco: From Launch to Expansion and Adapting During the Economic Shutdown

Introduction:

Glovo, a popular delivery service app, has made its mark in Morocco with its convenient and diverse services. In this article, we will Delve into the journey of Glovo in Morocco, from its launch to its expansion to other cities. We will also explore the challenges faced during the economic shutdown and the company's strategies for supporting e-commerce. Additionally, we will discuss the partnership opportunities Glovo offers and how businesses can benefit from joining the platform. So, let's embark on this exciting journey and discover how Glovo has revolutionized the delivery landscape in Morocco.

Background and Education:

Karim Debbar, the General Manager of Glovo in Morocco, has a fascinating background that has prepared him for his Current role. Born and raised in Morocco, Karim attended a public school in Marrakech before pursuing his Bachelor's degree in Business Administration at Ottawa University. After completing his studies, Karim gained valuable experience in the business administration field through internships and his role at PNG.

Early Career Experiences:

Karim's career took an exciting turn when he ventured into the tech industry. He had the opportunity to work on a project for Google focused on countering violent extremism, which sparked his interest in on-demand platforms. He then joined Uber as the Head of Operations in Morocco before ultimately landing his current position as the General Manager of Glovo in June 2018.

Joining Glovo:

Karim joined Glovo at a pivotal time when Uber decided to cease its operations in Morocco. This presented an opportunity for him to contribute his expertise to a growing company like Glovo. The launch of Glovo in Morocco was met with enthusiasm, evident from the vibrant marketing campaign that adorned the city.

Launching Glovo in Morocco:

Glovo initially launched its services in Casablanca, gradually expanding its coverage to other areas in the city. The strategy involved extending the service area to include multiple residential areas. By September, Glovo had established a strong presence in Casablanca and gained significant brand awareness through its marketing campaign.

Expansion to Other Cities:

Buoyed by the success in Casablanca, Glovo embarked on expanding its services to other major cities in Morocco, such as Rabat, Marrakech, and Tangier. The expansion followed a similar model, starting with a small area and gradually encompassing the entire city. This strategic approach allowed Glovo to establish itself as a reliable and accessible delivery service provider across multiple cities.

Services Offered:

Initially focusing on food delivery, Glovo quickly realized the importance of providing a stellar user experience. They formed partnerships with local restaurants and fine-tuned their content to match the preferences of the locals. Glovo's emphasis on low investment steps, such as ordering food, enabled users to test the service without any barriers. Over time, Glovo expanded its services beyond food, encompassing groceries, gift delivery, and more.

Recruitment Process for Drivers:

Glovo's delivery network relies on independent couriers who operate as partners rather than employees. The recruitment process for drivers is selective, with emphasis placed on technological proficiency, linguistic abilities (French-speaking), and possessing the necessary entrepreneurial credentials. Once onboarded, drivers undergo training and are provided with the necessary support to ensure a smooth delivery experience.

Recruitment Process for Back Office Employees:

Glovo's headquarters in Casablanca serves as the main hub for managing operations across Morocco. The recruitment process for back office employees involves assessing their alignment with the company's Core values, such as ownership, humility, care, daring, and good vibes. Glovo aims to Create a collaborative and vibrant work atmosphere characterized by proactive decision-making and a strong Sense of responsibility.

Company Values and Culture:

Glovo's culture is Shaped by its core values, which guide its operations and define the organization. These values include ownership, humility, care, daring, and good vibes. By prioritizing these values, Glovo fosters an environment where employees take ownership of their work, are humble yet daring, and maintain a positive and supportive atmosphere. These values not only Shape the internal dynamics but also influence the way Glovo interacts with partners and customers.

Impact of the Economic Shutdown:

The COVID-19 pandemic and subsequent economic shutdown significantly affected Glovo's business, particularly in the food delivery sector. As restaurants and cafes closed their doors, Glovo's focus shifted to adapting to the changing landscape. Recognizing the need to support the confinement measures and ensure the safety of its partners and customers, Glovo pivoted towards grocery delivery.

Shift to Grocery Delivery:

Glovo quickly established a partnership with Marjane, a leading grocery retailer in Morocco, to address the surge in demand for essential goods. The emphasis on grocery delivery during the pandemic became an essential aspect of Glovo's business strategy. Stringent measures were implemented, such as providing couriers with necessary protective equipment, prioritizing contactless delivery, and encouraging cashless transactions.

Supporting E-commerce:

The economic shutdown and the increased popularity of online shopping provided an opportunity for Glovo to support local businesses. Glovo offers a platform for retail stores and businesses to sell their products online, leveraging the app's extensive user base and delivery infrastructure. By joining Glovo, businesses gain visibility and access to an established customer network while benefiting from marketing support and Incremental sales.

Partnership Opportunities with Glovo:

Glovo welcomes partnerships with businesses that Align with its offerings and cater to local preferences. Businesses interested in joining the platform can visit the Glovo Partners Morocco Website to learn about the benefits and opportunities. The onboarding process involves filling out necessary information, followed by discussions and training to facilitate a smooth transition. Glovo provides ongoing support and dedicates account managers to assist with partner needs.

Partner Support and Resources:

Glovo ensures that its partners receive comprehensive support and resources throughout their journey. Partners have access to a dedicated back office platform, allowing them to monitor their business metrics and performance. Account managers provide guidance and assistance while the call centers offer real-time support. Glovo also helps with marketing initiatives to boost partner visibility and achieve incremental sales.

Autonomy and Decision Making:

While Glovo Morocco operates as a subsidiary of Glovo Spain, it maintains a degree of autonomy in executing strategies tailored to the local market. The company aligns its operations with the directives and strategies provided by the headquarters while considering the unique aspects of the Moroccan market. This flexible approach allows Glovo to adapt and make decisions that ensure its success in the region.

Future of Glovo in Morocco:

As e-commerce continues to flourish in Morocco, Glovo finds itself at the forefront of this evolving landscape. However, despite the tremendous growth potential, the future remains somewhat uncertain. Glovo prioritizes caution, maintaining a keen focus on its strategy and investments. By constantly reevaluating and adjusting its approach, Glovo aims to navigate the forthcoming challenges and seize the opportunities that arise.

In conclusion, Glovo's journey in Morocco reflects its commitment to providing exceptional delivery services tailored to local needs. The company's expansion, adaptation during the economic shutdown, and support for e-commerce have solidified its position as an integral player in the Moroccan market. With a strong emphasis on partnerships, Glovo continues to connect businesses with their customers while ensuring efficient and reliable deliveries. As e-commerce continues to evolve, Glovo remains poised to innovate and contribute to the ever-changing delivery landscape in Morocco.

Highlights:

• Glovo's successful launch and expansion in major Moroccan cities
• Shift from food delivery to groceries during the economic shutdown
• Support for local businesses and e-commerce growth
• Partnership opportunities for businesses to join the Glovo platform
• Comprehensive support and resources for partners
• Autonomy in decision-making while aligning with Glovo's global strategies
• Focus on caution and adaptability in navigating the future of e-commerce in Morocco

FAQ:

Q: How can businesses join the Glovo platform in Morocco? A: Businesses interested in becoming Glovo partners can visit the Glovo Partners Morocco website to fill out information and start the onboarding process.

Q: Does Glovo recruit its own delivery drivers in Morocco? A: Glovo relies on independent couriers who operate as partners rather than employees. The recruitment process for drivers is selective and emphasizes technological proficiency, language skills, and entrepreneurial attributes.

Q: What support does Glovo provide to its partners? A: Glovo offers a comprehensive support system for partners, including training, a dedicated back office platform, account managers, call center support, and marketing assistance.

Q: How has Glovo adapted during the economic shutdown in Morocco? A: During the economic shutdown, Glovo shifted its focus from food delivery to groceries. They established a partnership with Marjane, a leading grocery retailer, and implemented safety measures such as contactless delivery and cashless transactions.

Q: What is the future of Glovo in Morocco? A: While the future of Glovo in Morocco holds some uncertainty, the company remains committed to its strategy and investments, adapting to the changing e-commerce landscape and seizing opportunities as they arise.