突撃は、マーケターがファネルの最上部の需要を収益に変換するのを支援するノーコードのAIプラットフォームです。エンジニアの必要なしで、訪問者ごとにウェブサイトを個別化することができます。
突撃を使用するには、マーケターは以下の手順に従うことができます: 1. AIウェブ変換プラットフォームと既存の営業およびマーケティングツールとの統合を調査します。 2. AIを使用して特定の機会をターゲティングすることにより、対象オーディエンスを構築します。 3. AIの提案を利用して、編集と迅速な公開で個別化された体験を開始します。 4. 収益の帰属を測定するために、個別化された体験の影響を計測します。 5. 追加情報については、ドキュメントとインタラクティブな製品ツアーにアクセスできます。
突撃 について詳しくは、会社概要ページ (https://www.mutinyhq.com/careers) をご覧ください。 。
突撃 ログイン リンク: https://app.mutinyhq.com/login
突撃 Youtubeリンク: https://www.youtube.com/watch?v=eesxH2-8Jlo
ソーシャルリスニング
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
Sri Batchu currently leads growth at Ramp, the fastest-growing SaaS business (and fintech business) in history. Previously, he led growth strategy and operations at Instacart and was one of the first 50 employees at Opendoor, where he built, scaled, and managed a variety of business teams, including analytics, sales, and pricing. During his time there, the company grew from $100M to $5B+ in revenue and to 1,500+ people. In this episode, we discuss:• The surprising tactics behind Ramp’s unprecedented early growth• A breakdown of Ramp’s current growth org and growth channels• Why you need to be “failing conclusively”• Ramp’s unique approach to metrics and measurement• Examples of Ramp’s “secret sauce”: a data- and technology-driven approach to everything• Why Sri prioritizes employee autonomy and flexibility over hours worked• Why team structure is a red herring for growth teams, and what Sri focuses on instead• How to set good North Star metrics, and why you should have more than one• Why Sri prefers payback periods over CAC for measuring investment ROI — Brought to you by Attio—The powerful, flexible CRM for fast-growing startups | Coda—Meet the evolution of docs | Eppo—Run reliable, impactful experiments Find the full transcript at: https://www.lennysnewsletter.com/p/lessons-from-scaling-ramp-sri-batchu Where to find Sri Batchu: • Twitter: https://twitter.com/sri_batchu • LinkedIn: https://www.linkedin.com/in/sribatchu/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Sri’s background (04:07) Stats surrounding Ramp’s hypergrowth (06:20) How Ramp set the stage for their remarkable growth (09:19) New customers vs. customer expansion (10:20) How Ramp has prioritized data-driven decisions (12:12) Ramp’s growth engineering team, and how it supports the sales team (13:41) The structure of the growth team at Ramp (14:36) The “skunk works” team (15:49) How Ramp maintains working at such high velocity (19:11) How Ramp boosts morale and keeps employees engaged and excited (21:45) How to promote hard work (25:10) Optimizing efficiency in your growth engine (27:28) Leveraging PR and fundraising (29:20) Traditional media vs. newsletters and podcasts (30:49) Building a repeatable and scalable growth process (32:28) Examples of good North Star metrics (37:09) Lower-level metrics (40:30) When it makes sense to use the North Star framework (42:03) Why Ramp doesn’t allow signups through personal emails, and how to reach out if you’re in that position (43:11) Efficiency metrics and volume metrics (46:49) Payback period vs. CAC for measuring ROI (48:55) Defining payback period and contribution margin (49:51) How to sequence growth tactics for B2B (52:18) Experimentation and the importance of failing conclusively (58:06) Ramp’s tool stack (1:00:32) How to hire great people (1:03:21) The importance of compensating employees properly (1:06:28) The MECE framework (1:09:21) Lightning round Referenced: • How Ramp builds product, in Lenny’s Newsletter: https://www.lennysnewsletter.com/p/how-ramp-builds-product • Eight Sleep: https://www.eightsleep.com/ • Keith Rabois on LinkedIn: https://www.linkedin.com/in/keith/ • Packy McCormick’s article on Ramp: https://www.notboring.co/p/ramps-double-unicorn-rounds-behind • Gibson Biddle’s framework: https://gibsonbiddle.medium.com/9-the-gem-model-65c89face5de • DoorDash’s business model: https://businessmodelanalyst.com/doordash-business-model/ • Airtable: https://www.airtable.com/ • Mutiny: https://www.mutinyhq.com/ • Gokul Rajaram on Twitter: https://twitter.com/gokulr • Claire Hughes Johnson on Lenny’s Podcast: https://www.lennyspodcast.com/lessons-from-scaling-stripe/ • MECE principle: https://productfolio.com/mece-principal/ • Never Split the Difference: Negotiating as If Your Life Depended on It: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805 • Stories of Your Life and Others: https://www.amazon.com/Stories-Your-Life-Others-Chiang/dp/1101972122/r • Everything Everywhere All at Once on Hulu: https://www.hulu.com/movie/everything-everywhere-all-at-once-fa320000-8cf3-46fc-8c45-df5ec67b71f2 • Fellow kettles: https://fellowproducts.com/ Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
How To Drive Pipeline with Interactive Demos with Natalie Marcotullio from Navattic
Natalie Marcotullio, Head of Growth and Operations at Navattic, joins Tara Robertson, Head of Demand Gen at Chili Piper, to discuss the influence of B2B marketing teams on buyers. Natalie challenges the idea that marketers have complete control over the buyer's journey and emphasizes the importance of understanding how buyers actually make purchasing decisions. She shares her experience of growing inbound pipeline at Navattic and explains how the marketing team has shifted its focus from brand awareness to targeted campaigns. Natalie also provides insights into the implementation of interactive demos on websites and offers tips for promoting and rolling out this type of content. Subscribe to Demand Gen Chat: Apple: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652 Spotify: https://open.spotify.com/show/0aLHOEgHVDpzTbraVFhxdR?si=_j4Ky1mZSQ6ZVJHyQCaLmA&nd= Episode Links: Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/ Follow Natalie Marcotullio: https://www.linkedin.com/in/natalie-marcotullio/ Check out Navattic: https://www.navattic.com/ Listen to Navattic’s podcast Revenue on the Rocks: https://pod.co/revenue-on-the-rocks Check out Mutiny: https://www.mutinyhq.com/ Metadata’s playbooks: https://metadata.io/playbooks/ Read the B2B Buyer Journey Report: https://www.chilipiper.com/post/b2b-buying-journey-report Follow Arthur Castillo: https://www.linkedin.com/in/arthur-castillo/ Follow Andrew Capland: https://www.linkedin.com/in/andrewcapland/ Follow Brendan Hufford: https://www.linkedin.com/in/brendanhufford/ Follow Mark Huber: https://www.linkedin.com/in/markehuber For even more marketing tips… 🌶️ Sign up for the spiciest newsletter in B2B: https://www.chilipiper.com/email-signup 🌶️ Check us out on LinkedIn: https://www.linkedin.com/company/chilipiper/ Timestamps: 0:00:00 Introduction to the episode and guest, Natalie Marcotullio 0:00:48 Discussion on the influence of B2B marketing teams on buyers 0:02:26 Conversation on the importance of buyer intent 0:03:14 Focus of the second half of the year and transitioning to a more targeted approach 0:04:51 Importance of word of mouth leads and website traffic 0:06:09 Strategies for getting a gut check from others on the team 0:08:04 Metrics and goals focused on pipeline and MQLs 0:09:36 Challenges and tips for implementing interactive demos on websites 0:13:26 Addressing concerns about the impact of interactive demos on demo request numbers 0:16:48 Recommendations for promoting and rolling out interactive demos 0:19:22 Balancing CTA options and the role of interactive demos in the buyer's journey 0:23:29 Making tough cuts or pausing programs and evaluating campaign performance 0:27:57 Importance of organic content and repurposing existing content 0:30:15 Niche content and the value of customer insights 0:31:35 Exploring partnerships and joint customer enablement 0:35:05 Recommended marketers to follow on LinkedIn 0:35:45 Under the radar tactic: teasing content on LinkedIn 0:36:58 Wrap up Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
Ep 105: Using AI for Smarter Decision-Making with Guest Sophie Buonassisi
Join us as we explore the intersection of AI and go-to-market strategies with Sophie Buonassisi, VP of Marketing at GTMfund. We discuss AI's impact on B2B, shifting focus from adoption to effective implementation for smarter decision-making. Learn how GTMfund approaches AI investments, balancing disruptive potential with ethical considerations. Sophie offers career insights, highlighting hands-on experience and continuous learning in the AI landscape. Resources Mentioned: Sophie Buonassisi: https://www.linkedin.com/in/sophiebuonassisi/ GTMfund: https://www.gtmfund.com/ Kibsi Computer Vision Platform: https://kibsi.com/ Mutiny AI Web Conversion Platform: https://www.mutinyhq.com/ Pocus Revenue Data Platform: https://www.pocus.com/ Vanta Security and Compliance Platform: https://www.vanta.com/ Writer Enterprise Generative AI Platform: https://writer.com/ The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time by Jim McKelvey: https://www.amazon.com/dp/0593086732?ref_=cm_sw_r_cp_ud_dp_Y58J0HB8Y10CFVYY9VY0
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