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Behind the founder: Marc Benioff
Marc Benioff is the co-founder and CEO of Salesforce, the second-largest software company in the world. He started programming at age 15, selling his first program for $75, and went on to build Salesforce into a company worth more than $300 billion that also owns Slack, Tableau, Quip, and MuleSoft. Marc is known as a marketing legend, and is now leading Salesforce into the era of AI agents. In our conversation, we discuss: • The importance of maintaining a beginner’s mind • His approach to product launches and marketing • Managing through tough times and layoffs • His relationship with Steve Jobs and lessons learned • Why Salesforce is betting big on AI agents • Many stories from his entrepreneurial roller coaster • Much more — Brought to you by: • Cloudinary—The foundational technology for all images and video on the internet: http://cloudinary.com/lenny • Enterpret—Transform customer feedback into product growth: https://enterpret.com/lenny • Coda—The all-in-one collaborative workspace: https://coda.io/lenny Find the transcript at: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff Where to find Marc Benioff: • X: https://x.com/benioff • LinkedIn: https://www.linkedin.com/in/marcbenioff Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Introduction to Marc Benioff and Salesforce (03:54) Marc’s early career and domain names (05:59) The App Store story and lessons from Steve Jobs (15:18) Lessons from launching Salesforce (22:03) The importance of keeping a beginner’s mindset (29:53) Why Marc calls Salesforce the “25-year startup” (31:47) Agentforce (36:09) Why Marc says AI is the defining technology of our lifetime (40:12) AI’s impact on the workforce (42:31) Entrepreneurs need to be like conductors (46:02) Failure corner (50:32) The future of AI agents (56:34) Final thoughts and farewell Referenced: • Bill.com: https://www.bill.com • App Store: https://www.apple.com/app-store/ • Salesforce: https://www.salesforce.com • Oracle: https://www.oracle.com • Larry Ellison on X: https://x.com/larryellison • Siebel Systems: https://en.wikipedia.org/wiki/Siebel_Systems • Saba Software: https://talentedlearning.com/lms-vendor-directory/saba-software • Tom Siebel on LinkedIn: https://www.linkedin.com/in/thomassiebel • Avon: https://www.avon.com • Salesforce Chief Has Pulled Some Crazy Stunts: https://www.businessinsider.com/marc-benioff-salesforcecom-chief-has-pulled-some-crazy-stunts-2012-3 • Matthew McConaughey on Instagram: https://www.instagram.com/officiallymcconaughey • Woody Harrelson on Instagram: https://www.instagram.com/woodyharrelson • “Ask More of AI” with Matthew McConaughey: https://www.youtube.com/playlist?list=PLnobS_RgN7JaxOsLD8WH0I9E6osK3UrfI • Marc’s tweet about the ad with McConaughey and Harrelson: https://x.com/Benioff/status/1866175950062239784 • Chris Rock on Instagram: https://www.instagram.com/chrisrock • Sushi Iwa: http://www.sushiiwa.jp/en/ • Ryoanji Temple Rock Garden: https://www.japan.travel/en/spot/1145/ • Neil Young Archives on Instagram: https://www.instagram.com/neilyoungarchives • Mount Tam: https://en.wikipedia.org/wiki/Mount_Tamalpais • Spirit Rock: https://www.spiritrock.org • Jack Kornfield: https://www.spiritrock.org/teachers/jack-kornfield • Agentforce: https://www.salesforce.com/form/agentforce/demo • Minority Report on Prime: https://www.amazon.com/Minority-Report-Tom-Cruise/dp/B00A2FSSHK • Peter Schwartz on X: https://x.com/peterschwartz2 • UCSF Health: https://www.ucsfhealth.org • A.I. Chatbots Defeated Doctors at Diagnosing Illness: https://www.nytimes.com/2024/11/17/health/chatgpt-ai-doctors-diagnosis.html • Does AI improve doctors’ diagnoses? Study puts it to the test: https://www.sciencedaily.com/releases/2024/11/241113123419.htm • A.I. Will Transform the Global Economy—if Humans Let It: https://www.nytimes.com/2024/12/07/special-series/ai-transform-global-economy.html • Wargames on Prime: https://www.amazon.com/Wargames-Dabney-Coleman/dp/B0011EQBOS ...References continued at: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff Recommended books: • Ghost Fleet: A Novel of the Next World War: https://www.amazon.com/Ghost-Fleet-Novel-Next-World/dp/054470505X • Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry: https://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Company/dp/0470521163 • Trailblazer: The Power of Business as the Greatest Platform for Change: https://www.amazon.com/Trailblazer-Business-Greatest-Platform-Change/dp/1984825194 Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Partner at Floodgate)
Mike Maples, Jr. is a legendary early-stage startup investor and a co-founder and partner at Floodgate. He’s made early bets on transformative companies like Twitter, Lyft, Twitch, Okta, Rappi, and Applied Intuition and is one of the pioneers of seed-stage investing as a category. He’s been on the Forbes Midas List eight times and enjoys sharing the lessons he’s learned from his years studying iconic companies. In his new book, Pattern Breakers: Why Some Start-Ups Change the Future, co-authored with Peter Ziebelman, he discusses what he’s found separates startups and founders that break through and change the world from those that don’t. After spending years reviewing the notes and decks from the thousands of startups he’s known over the past two decades, he’s uncovered three ways that breakthrough founders think and act differently. In our conversation, Mike talks about: • The three elements of breakthrough startup ideas • Why you need to both think and act differently • How to avoid the “comparison trap” and “conformity trap” • The importance of movements, storytelling, and healthy disagreeableness in startup success • How to apply pattern-breaking principles within large companies • Mike’s one piece of advice for founders • Much more Pre-order Mike’s book and get a second signed copy for free. Limited copies are available, so order ASAP: https://www.patternbreakers.com/lenny. Brought to you by: • Enterpret—Transform customer feedback into product growth: https://enterpret.com/lenny • Anvil—The fastest way to build software for documents: https://www.useanvil.com/lenny • Webflow—The web experience platform: https://webflow.com Find the transcript and references at: https://www.lennysnewsletter.com/p/how-to-find-a-great-startup-idea-mike-maples-jr Where to find Mike Maples, Jr.: • X: https://x.com/m2jr • LinkedIn: https://www.linkedin.com/in/maples/ • Substack: https://greatness.substack.com/ • Website: https://www.floodgate.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Mike’s background (03:10) The inspiration behind Pattern Breakers (08:09) Uncovering startup insights (11:37) A quick summary of Pattern Breakers (13:52) Coming up with an idea (15:30) Inflections (17:03) Examples of inflections (28:02) Insights (36:49) The power of surprises (47:31) Founder-future fit (55:28) Advice for aspiring founders (56:33) Living in the future: valid opinions (58:32) Identifying lighthouse customers (01:00:45) The importance of desperation in customer needs (01:03:49) Creating movements and storytelling (01:24:14) The role of disagreeableness in startups (01:34:34) Applying these principles within a company (01:40:35) Lightning round Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
Kayvon Beykpour was the longest-serving head of product at Twitter and was GM of Twitter’s consumer division until the platform was acquired by Elon Musk. He originally joined Twitter in 2015 through the acquisition of his company, Periscope, the largest live video streaming platform at the time. Periscope pioneered technology that inspired Instagram Live, TikTok Live, Facebook Live, and other social networks’ expansion into video streaming. In our conversation, we discuss: • The story of being let go from Twitter after Elon’s acquisition • How he turned Twitter’s stagnant culture around • Kayvon’s thoughts on the limitations of frameworks like Jobs to Be Done • Why Periscope failed • Advice for building consumer products • When to copy, when to innovate — Brought to you by: • Enterpret—Transform customer feedback into product growth: https://enterpret.com/lenny • OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny • Heap—Cross-platform product analytics that convert, engage, and retain customers: https://www.heap.io/lenny Find the transcript and references at: https://www.lennysnewsletter.com/p/twitters-former-head-of-product-kayvon-beykpour Where to find Kayvon Beykpour: • X: https://twitter.com/kayvz • LinkedIn: https://www.linkedin.com/in/kayvz/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Kayvon’s background (04:31) Getting Elon up to speed at Twitter (11:34) The story of being let go from Twitter after Elon’s acquisition (21:09) Changing the product culture at Twitter (29:44) Building the “hide replies” feature (32:02) Sacred crows, taking bold bets, and reigniting growth (34:28) Aquihires and their impact (42:40) Tips for successful acquisitions and staffing (47:00) The limitations of frameworks like JTBD (53:20) Signs you’ve gone too far with a framework (57:44) Lessons from building Periscope (01:00:41) Reasons why Periscope failed (01:07:24) The challenges of implementing video at Twitter (01:12:05) Copying ideas in good taste (01:17:58) How to get better at building consumer products (01:19:51) What Kayvon is building (01:20:31) Lightning round Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
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