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Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943
Timestamps: (0:00) Bob Moesta of the Re-Wired Group joins Jason. (2:33) Jumping into Bob's origin stories and the early lessons that shaped his career. (4:59) Unpacking the concepts of “the customer is not always right” and that they don’t actually know what they want. (7:21) The concept and importance of deep listening. (8:52) Bob’s use of “the death day” and learning the value of time. (10:57) Hubspot for Podcast Networks - Marketing Against the Grain: https://lnk.to/h3vKHnTW. “The Best AI Tools For Marketers In 2024” episode: https://www.youtube.com/watch?v=DeeVKUuEv6Y (13:08) Quantitative vs qualitative and hypothesis-building research. (16:51) Bob’s four amazing mentors and how they turned him from an illiterate eighteen-year-old into an innovation machine. (20:16) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist (21:40) The dangers of identifying personas and “the secret sauce”. (26:08) Drawing importance from the “irrational decision”, as context drives the rationale. (28:28) Bob explains his approach to interviews. (31:00) Zendesk - Get six months free at http://www.zendesk.com/twist (32:32) Applying these concepts to a customer buying a diamond or health care. (37:47) “The jeweller effect” and how do you cause trust? (40:48) Making people "problem aware". (47:45) Applying the fact that people learn out of routine to the electric car customer. (54:18) The concept of nostalgia. (1:03:08) Bob’s current book he is writing about what causes someone to leave one company and go to another. (1:15:57) At what stage is a company that hires the Re-Wired Group? Check out The Re-Wired Group: https://www.anomalo.com/ Check out Bob’s website and publications: https://www.bobmoesta.com/ Check out Founder Fridays: https://www.founderfridays.tech/ Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp Follow Bob: X: https://twitter.com/bmoesta?lang=en LinkedIn: https://www.linkedin.com/in/bobmoesta/ Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis Thank you to our partners: (10:57) Hubspot for Podcast Networks - Marketing Against the Grain: https://lnk.to/h3vKHnTW. “The Best AI Tools For Marketers In 2024” episode: https://www.youtube.com/watch?v=DeeVKUuEv6Y (20:16) LinkedIn Jobs - Post your first job for free at https://www.linkedin.com/twist (31:00) Zendesk - Get six months free at http://www.zendesk.com/twist All rights for the video shared and linked below belong to the original copyright holder, and we are using the footage under the principle of fair use. Listen here: Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957 Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9 Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio More from us: Twitter: https://twitter.com/twistartups Instagram: https://www.instagram.com/thisweekinstartups Official site: https://thisweekinstartups.com Subscribe to our YouTube to watch all full episodes: https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1 Subscribe to TWiST Clips for all the best moments: https://www.youtube.com/channel/UCS7tJlcUA6PzVHEMo-X7ddg?sub_confirmation=1 #startups #entrepreneurship #investing #angelinvesting #tech #news #business
Growth Hacks for Startups from Elliot Shmukler of InstaCart, LinkedIn and now Anomalo | E1926
Timestamps: (0:00) Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups. (2:33) A primer on modern-day growth for startups from expert Elliot. (6:20) Why referral programs are so powerful (9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist (11:39) The 2nd best thing you can do for the growth of your startup! (15:55) Exploring "Give to Get" programs with examples from Elliot’s success. (20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST (22:13) A critical growth action once you have your virality base is “conversion rate optimization”. (25:45) The most effective sign-up in practice today. (30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “*How AI is Redefining Startup GTM Strategy*” here: https://bit.ly/hubspot-ai-report (31:52) The balance of adding friction in the user sign-up process. (33:57) Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn. (39:51) Elliot discusses his new company, Anomalo, and its mission to solve data quality issues. Check out Anomalo: https://www.anomalo.com/ Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp Check out COMPANY: https://www.company.com Follow Elliott: X: https://twitter.com/eshmu LinkedIn: https://www.linkedin.com/in/eshmu/ Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis Thanks to our partners: (9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist (20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST (30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “*How AI is Redefining Startup GTM Strategy*” here: https://bit.ly/hubspot-ai-report All rights for the video shared and linked below belong to the original copyright holder, and we are using the footage under the principle of fair use. Listen here: Apple: https://podcasts.apple.com/us/podcast/this-week-in-startups-audio/id315114957 Spotify: https://open.spotify.com/show/6ULQ0ewYf5zmsDgBchlkr9 Overcast: https://overcast.fm/itunes315114957/this-week-in-startups-audio More from us: Twitter: https://twitter.com/twistartups Instagram: https://www.instagram.com/thisweekinstartups Official site: https://thisweekinstartups.com Subscribe to our YouTube to watch all full episodes: https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1 Subscribe to TWiST Clips for all the best moments: https://www.youtube.com/channel/UCS7tJlcUA6PzVHEMo-X7ddg?sub_confirmation=1 #startups #entrepreneurship #investing #angelinvesting #tech #news #business