ClickUp's VP of Marketing Unveils Their Martech Stack #martech
In this video you'll learn about the journey of transitioning the tech stack from Superside to ClickUp. We dive into the Martech tools and strategies used at both companies, discussing the surprising similarities and differences in their approaches. You'll hear about the roles of various tools like Mixpanel, HubSpot, Salesforce, and newer implementations like Topline and Pocus.
Full episode: https://humansofmartech.com/2024/04/16/115-amrita-mathur-clickups-vp-of-marketing-on-optimizing-for-velocity-of-learning-and-balancing-analytics-with-intuition/
#martech #techstack #marketingtechnology #clickup #mixpanel #topline #pocus
Amrita’s transition from Superside to ClickUp revealed the nuances of managing a sophisticated marketing technology (martech) stack in a rapidly growing company. Despite her expectations, the complexity and breadth of the tech stacks were comparable, underscoring the significance of robust data and marketing operations teams in supporting marketing efforts. At ClickUp, these teams operate as centralized functions, enabling a seamless flow of insights and support across various marketing initiatives.
ClickUp’s organizational structure is tailored to accommodate both user-centric and top-down marketing strategies. This dual approach underscores the importance of understanding and nurturing the user journey from initial engagement with the freemium product through to retention and, potentially, conversion into paying customers. Meanwhile, Amrita focuses on the mid-market and enterprise segments, leveraging data and operations to target buyers effectively. The distinction between attracting buyers and engaging users is crucial, guiding the deployment of resources and strategies to maximize impact.
The introduction of tools like Census, Toplyne.io and Pocus into ClickUp’s martech stack has provided Amrita with new avenues for expansion and account engagement. Toplyne.io, with its machine learning model for account qualification, offers insights into usage patterns and identifies opportunities for growth within existing accounts. This data-driven approach to identifying “white space” enables targeted expansion efforts, particularly in large organizations where ClickUp’s penetration could be significantly increased. Pocus, on the other hand, equips sales representatives with actionable insights, facilitating personalized engagement strategies based on account activities.
These tools, along with staples like Amplitude, form the backbone of ClickUp’s data-driven marketing strategy, enabling the team to monitor sign-ups, progress to checkout, purchase behaviors, and identify which customer profiles are most likely to convert. The strategic use of martech, coupled with a clear understanding of both the user funnel and the enterprise marketing machine, allows ClickUp to navigate the complexities of scaling in a competitive environment.
Key takeaway: Utilizing innovative martech solutions, including Census for data activation, Toplyne.io for account usage whitespace and Pocus for sales enablement, transforms how marketers and sales teams can leverage data to identify and prioritize expansion opportunities. These tools offer actionable insights, facilitating strategic decision-making and optimizing marketing and sales efforts.
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The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)
Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author (her book about growth was named one of the top 10 business books of 2018 in China). Previously, she served as the Director of Growth at GitLab, where she implemented and scaled their PLG motion, and VP of Growth at Acorns, scaling them from 1 million to 5 million users. In today’s episode, we discuss: • The importance of having both a product-led and a sales-led motion for companies of all sizes • A step-by-step process for implementing PLG • Common pitfalls of layering on PLG • How to audit your existing funnel • Conversion, activation, and retention tactics • Structuring your growth organization from day one, and as it scales — Brought to you by Amplitude—Build better products | Miro—A collaborative visual platform where your best work comes to life | Ahrefs—Improve your website’s SEO for free Find the full transcript at: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-adding-a-plg Where to find Hila Qu: • Twitter: https://twitter.com/HilaQu • LinkedIn: https://www.linkedin.com/in/hilaqu/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Hila’s background (03:26) The outcome of writing guest posts for Lenny’s Newsletter (05:12) Why companies should have PLG and sales (07:58) What PLG is and why it’s so popular (09:41) Zoom, an example of a PLG company (11:24) Common pitfalls in adding a PLG motion (16:06) The spectrum of when PLG makes sense (20:04) What you need to be successful in a product-led growth strategy (24:52) The first step to adding a PLG motion (30:11) What GitLab does and how the sales funnel and PLG funnel work there (34:07) Mapping out the funnel (35:29) Finding leverage and other next steps (38:24) What an aha moment is and conducting an audit (47:30) Activation and conversion (52:17) Why you should start with activation, and who is doing it well (55:24) Retention, the messy part of the funnel (1:00:34) How Hila made an impact on retention at Acorns (1:03:03) The two buckets of data (1:04:56) Tools for implementing a PLG motion (1:08:47) The importance of data (1:10:20) Tips to get started, and why you need to have good data first (1:12:10) How to do a data audit (1:15:04) Building a PLG team (1:22:40) The core growth squad (1:27:51) Lightning round Referenced: • Hila’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/p/five-steps-to-starting-your-plg-motion • Ravi Mehta on Lenny’s Podcast: https://www.lennyspodcast.com/building-your-product-strategy-stack-ravi-mehta-tinder-facebook-tripadvisor-outpace/ • Amplitude: https://amplitude.com/ • GitLab: https://about.gitlab.com/ • Lauryn Isford on Lenny’s Podcast: https://www.lennyspodcast.com/mastering-onboarding-lauryn-isford-head-of-growth-at-airtable/ • Acorns: https://signup.acorns.com/ • PostHog: https://posthog.com/ • Mixpanel: https://mixpanel.com/ • Pendo: https://go.pendo.io/ • Optimizely: https://www.optimizely.com/ • Eppo: https://www.geteppo.com/ • HubSpot: https://www.hubspot.com/ • Clearbit: https://clearbit.com/ • ZoomInfo: https://www.zoominfo.com/ • Endgame: https://www.endgame.io/ • Pocus: https://www.pocus.com/ • Pace: https://www.paceapp.com/ • Toplyne: https://www.toplyne.io/ • Crystal Widjaja on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-scrappily-hire-for-measure-and-unlock-growth-crystal-widjaja-gojek-and-kumu/ • Redshift: https://aws.amazon.com/redshift/ • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness: https://www.amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness-ebook/dp/B08FF8MTM6 • How Women Rise: https://www.amazon.com/How-Women-Rise-Habits-Holding/dp/1847942253/ • 硅谷增长黑客实战笔记 (Hila’s best-selling book on growth): https://www.amazon.com/dp/B07BZC8L78?ref_=cm_sw_r_cp_ud_dp_ND87BRFMB0CMWBEVB747 • The Wandering Earth II: https://wellgousa.com/films/wandering-earth-ii • The Three-Body Problem: https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032 • Lululemon yoga pants: https://shop.lululemon.com/c/women-pants/yoga/ • ChatGPT: https://chat.openai.com/chat • Someday: https://www.amazon.com/Someday-Alison-McGhee/dp/1416928111 Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
Off-Campus Hiring😍| Software Engineer Job Opportunities for Fresher | Salary 4LPA🔥 #jobswithshubham
🔗 Apply link : 📌 Swiss Re- Apply link:- https://careers.swissre.com/job/Hyderabad-Data-Analytics-Engineer-TG/1111760001/ 📌 Myntra Apply link:- https://job-boards.greenhouse.io/myntra/jobs/7607102002? 📌 Toplyne Apply link:- https://www.toplyne.io/join-us?ashby_jid=c1ea5c11-b94c-4c1f-bfa6-53a33e15ce7b#Open-jobs-ashby Recent Videos on Our Channel (Check Out):- 🔴 Off-Campus Hiring😍| Software Engineer Job Opportunities for Fresher | Salary 5LPAhttps://youtu.be/iheIiV77F0M 🔴 Off-Campus Hiring😍| Software Engineer Job Opportunities for Fresher | Salary 8LPA https://youtu.be/I0pqfZVJl1U 🔴 Off-Campus Hiring😍| Software Engineer Job Opportunities for Fresher | Salary 5LPA https://youtu.be/pylWXw3iTt0 Content Creator: Shubham Kumar Editor: Shubham Shah Topic Covered : Latest off-campus Drive for the 2024 batch Software engineering jobs in India Job opportunities for freshers 2024 Jobs for Freshers 2024 Jobs for freshers/Graduates 2024 Jobs for freshers/Experienced Software Engineer Jobs 2024 Software Engineer Jobs 2023 Fresher's Software Engineer Jobs 2023 Jobs for freshers in 2023 Off-campus drive 2023 Jobs for freshers in 2023 Recruitment 2023 Recruitment 2023 Recruitment 2023 Off-campus drive for the 2020 batch Off-campus drive for the 2021 batch Off-campus drive for the 2022 batch Off-campus drive for the 2023 batch Off-campus drive for the 2024 batch Internships for college students Software engineer job Jobs for 2023engineering students Jobs for freshers below 60% aggregate Jobs for below 60% in BTech Job for below 60 degrees 60 below-criteria jobs Latest off-campus drive 2023 freshers 2023 jobs Accenture jobs Capgemini jobs Wipro jobs TCS jobs Infosys jobs software engineering jobs engineering job BTECH jobs job for below 60% MCA jobs BCA jobs recent vacancy latest jobs 2023 hiring updates new hiring 2023 2023 company hiring 2023 batch jobs new job opportunity computer science jobs company onboarding updates Start-up India hiring software engineer it sector job interview experience interview questions Deloitte off-campus drive 2023 latest on-campus jobs latest off-campus drive off-campus jobs amazon hiring campus placement for 2023 campus drive for 2023batch campus drive for the 2022 batch LTI Off campus drive for the 2023 batch latest off-campus drive 2023 batch Hiring alert 2019 2023 2021 2022 2024 2018 2020 batch TCS hiring Off-campus drive new off-campus opportunities jobs freshers hackathon hiring updates hiring challenges 2023 New Job Opportunities 2023 freshers hiring Hiring freshers full-time job 2023 Batch Hiring 2023 Hiring Off-campus job 2023 2023 Batch Jobs Software Engineer Jobs SDE Jobs what to do with the TCS NQT score summer internship off campus off-campus jobs off Campus Drive 2023 off-campus updates off-campus 2023 batch off-campus interview off-campus jobs for freshers off-campus jobs update off-campus jobs latest off Campus Recruitment 2023 latest off-campus drive 2023 Off-campus drive 2023 jobs 2023 latest internship opportunities 2023 jobs for BCA jobs for MCA jobs for BCA students 2023 jobs for MCA students 2023 new off-campus opportunity data science internship opportunity 2023 hiring for interns 2023 hiring challenges 2023 New Job Opportunities 2023 freshers hiring off-campus drive for the 2023 batch TCS NQT 2023 registration new off-campus opportunities Off-Campus Jobs 2021 TCS hiring jobs in Noida jobs in Gurgaon software engineer hiring jobs in Chennai jobs in Hyderabad jobs in Bangalore data engineer intern hiring for interns 2023 jobs freshers fresher hiring hiring challenges 2023 New Job Opportunities 2023 freshers hiring Hiring freshers STEP internship product company it jobs 2023 _________________________________________________________________ Do like, comment, and subscribe to share ❤️😍. It motivates me to make more amazing content for you Thank you❤️ _________________________________________________________________ Thanks For Watching Keep Supporting Us😍😍 |Like| |Share| |Comments| |Subscribe| #jobs #internship #offcampusdrive2023 #hiring2023 #recruitment2024 #jobswithshubham #Fresher'sjobs2023 #DataEnginnerJobs #SoftwareEntryLevelJobs #JobsinBangalore #jobswithshubham99 #softwareEngineerJobsForFresher #SoftwarejobsinBangalore #jobs2024
ClickUp's VP of Marketing Unveils Their Martech Stack #martech
In this video you'll learn about the journey of transitioning the tech stack from Superside to ClickUp. We dive into the Martech tools and strategies used at both companies, discussing the surprising similarities and differences in their approaches. You'll hear about the roles of various tools like Mixpanel, HubSpot, Salesforce, and newer implementations like Topline and Pocus. Full episode: https://humansofmartech.com/2024/04/16/115-amrita-mathur-clickups-vp-of-marketing-on-optimizing-for-velocity-of-learning-and-balancing-analytics-with-intuition/ #martech #techstack #marketingtechnology #clickup #mixpanel #topline #pocus Amrita’s transition from Superside to ClickUp revealed the nuances of managing a sophisticated marketing technology (martech) stack in a rapidly growing company. Despite her expectations, the complexity and breadth of the tech stacks were comparable, underscoring the significance of robust data and marketing operations teams in supporting marketing efforts. At ClickUp, these teams operate as centralized functions, enabling a seamless flow of insights and support across various marketing initiatives. ClickUp’s organizational structure is tailored to accommodate both user-centric and top-down marketing strategies. This dual approach underscores the importance of understanding and nurturing the user journey from initial engagement with the freemium product through to retention and, potentially, conversion into paying customers. Meanwhile, Amrita focuses on the mid-market and enterprise segments, leveraging data and operations to target buyers effectively. The distinction between attracting buyers and engaging users is crucial, guiding the deployment of resources and strategies to maximize impact. The introduction of tools like Census, Toplyne.io and Pocus into ClickUp’s martech stack has provided Amrita with new avenues for expansion and account engagement. Toplyne.io, with its machine learning model for account qualification, offers insights into usage patterns and identifies opportunities for growth within existing accounts. This data-driven approach to identifying “white space” enables targeted expansion efforts, particularly in large organizations where ClickUp’s penetration could be significantly increased. Pocus, on the other hand, equips sales representatives with actionable insights, facilitating personalized engagement strategies based on account activities. These tools, along with staples like Amplitude, form the backbone of ClickUp’s data-driven marketing strategy, enabling the team to monitor sign-ups, progress to checkout, purchase behaviors, and identify which customer profiles are most likely to convert. The strategic use of martech, coupled with a clear understanding of both the user funnel and the enterprise marketing machine, allows ClickUp to navigate the complexities of scaling in a competitive environment. Key takeaway: Utilizing innovative martech solutions, including Census for data activation, Toplyne.io for account usage whitespace and Pocus for sales enablement, transforms how marketers and sales teams can leverage data to identify and prioritize expansion opportunities. These tools offer actionable insights, facilitating strategic decision-making and optimizing marketing and sales efforts.