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Product-Led Growth 101: Shubham Nigam’s Guide to Turning Users into Advocates | GTM Nights
At GTM Nights, Shubham Nigam (QuestLabs.ai) shares how product-led growth (PLG) outperforms old-school top-down sales by focusing on user delight and data-driven insights. Learn the key steps - mapping the customer journey, identifying ‘aha’ moments, and leveraging bottoms-up adoption - to drive higher conversion, retention, and advocacy. Discover how QuestLabs.ai’s “adoption toolkit” streamlines onboarding, personalizes the user experience, and offers real-time analytics that help teams iterate fast. Where to Find More ► Fractional CRO? Book a call: calendly.com/ritegtm/30min ► My Website: ritegtm.com ► GTM Nights: gtmnights.substack.com ► GTM Newsletter: gtmvault.substack.com ► GTM Blog: rickkoleta.com ► Email: rickkoleta@gmail.com Subscribe now to elevate your GTM strategy! #gtm #gotomarket #gotomarketstrategy