Ritual

Exploring the Unknown: The Decision Sprint Framework with Atif Rafiq

Atif Rafiq is Melissa Perri’s guest in this episode of the Product Thinking podcast. Atif is a multi-talented CEO at Ritual, as well as a Board Member at multiple companies. On top of that, he is the best-selling author of Decision Sprint. Atif shares insights from his book "Decision Sprint" and discusses the importance of building systems for problem-solving and driving cultural change. Discover how Atif's software, Ritual, combines workflow and AI to facilitate decision-making, and hear his thoughts on balancing long-term goals with short-term objectives. Atif also emphasizes the importance of building and running explorations to drive innovation. When it comes to digital transformations, Atif believes in meeting organizations where they are and starting with their existing decision-making processes. He suggests aligning the workflow of problem-solving with the cadence of stakeholder meetings and involving leaders to provide clarity and support. Don't miss out on this inspiring discussion about the future of technology and problem-solving within organizations. Chapters: 00:00 - Intro 01:12 - Ask Melissa 05:15 - Atif Rafiq’s Origin Story and Solving Cultures 07:55 - Decision Sprint Methodology 11:20 - What Stands in the Way of Innovation 13:48 - Introducing Company-Wide Problem-Solving Culture 17:09 - CEOs creating clarity on the Problem-Solving Frontier 20:39 - Solving Problems with Software 24:14 - Ritual 25:22 - Continuous Long-Term Exploration and Surfacing of Sticky Issues 29:05 - Fencing Off Enough Time for Discovery 31:38 - Making People Advocates For Exploration and Countering Skepticism 34:22 - Sustainability in Innovation 37:50 - Moving from Corporate to Startups 39:50 - Outsourcing to Insourcing 42:06 - Outro Episode Resources: Atif Rafiq: https://www.linkedin.com/in/atif1 Ritual: https://app.ritual.work Exploring the Unknown: The Decision Sprint Framework with Atif Rafiq #productmanagement #productdevelopment #podcast