Best 78 A/B Testing Tools in 2024

Cline, CohorticalAI, Mutiny, Living Images, Crit Design, Swifto, Contentable.ai, AdGen AI, Rompt, Yep.so are the best paid / free A/B Testing tools.

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54.96%
1
Maximize conversions with lightweight A/B & split testing.
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1
AI-driven UX/UI testing for optimal user experience.
31.9K
21.07%
2
Mutiny is a no-code AI platform that helps marketers generate revenue by personalizing websites for every visitor.
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0
Let your images optimize themselves in minutes with generative AI
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100.00%
5
Streamline design process with AI-powered suggestions.
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1
AutoPilot website optimization with AI
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2
The end-to-end testing platform for generative AI. Compare and test multiple AI models before adoption.
37.4K
15.42%
5
Streamline ad creation and generate 100+ high performing ad variations with AI.
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100.00%
1
Optimize AI-powered products with A/B testing on prompts.
6.4K
48.61%
6
A free, no-code landing page builder.
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69.32%
6
TurboSite uses AI to create user-friendly landing pages that improve conversions and SEO.
29.6K
86.60%
0
No-code A/B testing & website personalization platform for marketers. Fast, secure, and effective.
647.8K
57.23%
1
Advanced AI technology for maximizing sales with A/B testing.
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0
AI-Powered Content Optimization and A/B Testing Made Effortless!
873.5K
18.88%
5
YouTube workflow optimization software for creators
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1
Maximize SMS campaign profits with tracking, segments, and A/B testing.
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4
Instantly translate marketing videos to reach global audiences.
12.6K
43.27%
1
Craft remarkable GenAI user experiences.
558.1K
22.80%
2
Market-leading A/B testing tool, helping companies optimize conversions and accelerate growth.
165.7K
14.48%
1
Track, analyze, and convert visitors into buyers.
255.8K
19.82%
1
Collaborative GenAI platform to easily create AI Assistants.
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0
"Teammate Lang" is the all-in-one solution to maximize ROI of your LLM Apps with a no-code builder and advanced DevOps tools. Elevate productivity, reliability, and user experience in AI-powered applications.
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1
Manage and optimize AI prompts via API with analytics and user feedback.
58.4K
43.47%
1
Predictive AI for Sales and Marketing
9.5K
39.77%
0
Powerful chatbot software for lead generation
20.5K
15.53%
1
Automate cold outreach across email, Linkedin, and Twitter. Unlimited warming, validation, unified inbox, sender rotation, personalized images & one-liners, and dedicated Linkedin IP.
10.9K
25.17%
2
Memorable is an AI platform that enhances branding and ad campaigns with high accuracy.
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0
The Artificial Stack helps businesses scale and save money through AI and subscriptions.
18.8K
26.09%
0
AI-powered end-to-end testing tool for web apps
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63.57%
7
CodeCompanion.AI is an AI coding assistant that improves coding efficiency and performs various tasks.
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100.00%
2
AI-powered software testing automation solution.
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3
A powerful playground for testing, comparing, and utilizing OpenAI prompts.
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100.00%
5
Teste.ai is an AI-powered software testing platform that enhances tester's productivity.
94.5K
14.94%
3
Curated list of best tools and startups.
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98.81%
1
Enhance testing efficiency with AI-powered testing automation
25.7K
26.45%
2
OpenPlayground is a user-friendly platform for testing and analyzing Language Models.
13.8K
67.38%
3
Sapient.ai generates unit tests automatically, helping developers focus on new features.
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1
A tool to generate mock data and APIs by describing desired data in natural language.
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100.00%
1
Automate React unit test generation in seconds.
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3
A platform for testing and managing NLP applications using GPT-4 language models.
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67.54%
1
Simplify QA, cut clutter
32.3K
32.75%
0
Automate manual testing reporting process and improve software quality
52.9K
17.56%
4
Theneo is an AI-powered tool that simplifies API documentation and integration process.
5.3K
40.59%
6
DevKit is an essential toolkit for developers, offering AI assistance and various devtools.
216.9K
11.91%
2
Applitools is a visual testing platform that uses AI to improve automation and reduce costs.
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2
Altos is an AI-powered agency that optimizes ad campaigns in real-time, reducing costs and improving outcomes.
47.9K
22.18%
1
Pick the best thumbnail and title combination with Thumblytics
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0
Page Canary is an AI-powered website QA tester that helps users identify potential issues.
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2
Generate automated unit tests for PHP code quickly using TestGenAI's AI-powered tool.
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1
A tool called Yadget helps creators generate synthetic data for testing digital products.
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10
VoiceXD is a no-code platform for AI chat and voice assistants, enabling advanced use cases.
24.2K
30.51%
0
Revolutionize software testing with AI-driven test case generation.
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100.00%
5
Improve hiring with GPT-3 skills tests.
5.3K
30.10%
7
Boost productivity with no-code browser automations.
7.4K
48.69%
5
Yippity automatically creates quizzes and flashcards from your notes for instant knowledge testing.
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1
Generate interactive documentation & collaborate on codebase with AI-powered DocOps platform for software development.
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5
AI platform analyzes job candidates' CVs efficiently.
31.7K
15.49%
6
Automate code documentation, testing, and refactoring with DocuWriter.ai's AI-powered tool.
--
100.00%
4
Xobin helps employers evaluate candidates' skills accurately with pre-employment tests and online interviews.
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56.60%
1
GeneratedBy simplifies AI prompt creation, testing, and sharing, boosting productivity for prompt engineers and digital workers.
33.1K
58.85%
1
Uncover insights, optimize performance, automate operations.
14.6K
25.63%
4
Codejet.ai is a tool that converts designs into production-ready code, helping builders code 50% faster.
145.1K
3.54%
2
Redefining and automating Code Integrity through test generation.
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100.00%
3
CramJam is a platform for smart learning, offering quizzes for chosen subjects.
933.1K
16.76%
1
Get unbiased feedback on your profile photos and understand the impression they create.
46.0K
74.46%
1
Real-time voice-to-voice user interviews with AI moderation.
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53.89%
0
The intelligent web app & API security scanning platform.
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4
AI Codepilot, Eval, helps developers write code faster and improve efficiency through AI-driven pair programming.
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6
SpeakShift uses real-time voice translation to connect people speaking different languages.
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100.00%
1
Swiftly identify exposed buckets in cloud storage.
46.0K
74.46%
2
Outset.ai is an AI platform for conducting autopilot interviews and providing insights.
11.3K
45.69%
2
Turn any product into a winning product with AI.
1.9M
26.02%
8
A cold email software, Instantly.ai, helps users scale outreach campaigns with unlimited accounts and smart AI.
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0
On-demand data science at a fixed monthly rate.
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4
Universis is an AI platform that helps students with college admissions through essay reviews and application support.
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47.29%
2
Emaildojo offers tools to improve email effectiveness and ensure deliverability and authenticity.
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100.00%
2
Travel dating app, Raily, connects people on the move; enhances journeys with unique features and rewards.
End

What is A/B Testing?

A/B testing, also known as split testing, is a randomized experimentation process where two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics. A/B testing is a method to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective.

What is the top 10 AI tools for A/B Testing?

Core Features
Price
How to use

Instantly.ai

Unlimited email sending accounts
Unlimited warmup with 200K+ real human accounts
Email validation and bulk domain testing
Campaign builder with automation and personalization
Inbox rotation for natural email sending
Unibox for managing multiple inboxes
Campaign analytics for tracking performance
Instantly Cold Email Accelerator for resources
Private community for learning and support

free_plan Start for free with no credit card required
additional_plans Paid plans available with additional features

To use Instantly.ai, start by signing up for a free account. Once logged in, you can connect unlimited email accounts and create outreach campaigns. The software offers features such as unlimited warmup with a pool of 200K+ real human accounts, email validation and bulk domain testing, campaign builder with automation and personalization options, inbox rotation for natural email sending, campaign analytics for tracking performance, and Unibox for managing multiple inboxes. Users can also access the Instantly Cold Email Accelerator for resources and join the private community for learning and support.

Photofeeler

Objective feedback on profile photos
Community rating system
Target voters by gender and age
Groundbreaking AI technology for accurate results
Privacy controls over photo visibility

To use Photofeeler, simply upload your photos and have them rated by the community. You can target voters by gender and age to get feedback from your target audience. The platform utilizes groundbreaking AI technology to ensure accurate and trustworthy results. You have control over the visibility of your photos, deciding when and to whom they will be visible.

TubeBuddy

Title Generator
Suggested Shorts
Thumbnail Analyzer
Highlighted Features
Channel Growth
Channel Management

To install TubeBuddy on your YouTube channel, simply sign up for TubeBuddy, install the browser extension, and authorize TubeBuddy to access your channel. TubeBuddy will then show up in your YouTube Studio.

Testmarket

Advanced AI technology for comprehensive sales strategy and analysis
A/B testing to optimize website design, product descriptions, and pricing
Data collection and detailed analysis for informed decision-making
Integration with websites and online stores
Revenue and sales boosting capabilities

To use Testmarket, businesses can sign up for an account and integrate their website or online store. They can then configure A/B tests for different elements they want to optimize, such as website design, product descriptions, and pricing. Testmarket will collect data and provide detailed analysis and insights, enabling businesses to make informed decisions and implement effective strategies.

VWO

Web Experimentation
Mobile App Experimentation
Server-side Experimentation
Behavior Analytics
Personalization
Rollouts
Customer Data Platform
Program Management

To use VWO, first sign up for a free trial or request a demo. Then, follow the steps to set up your account, integrate VWO with your website or mobile app, and start running experiments. Use the visual editor or coding options to create variations of your web or mobile app elements, set up goals and metrics to track, and analyze the results to make data-driven decisions for optimizing your digital experiences.

Bind

Collaborative GenAI application development platform
Prompt playground for refining and testing LLM responses
Deployment platform for easy production deployment
Real-time data connection from 100+ services
Advanced AI Agents for task automation
Private instance of LLM infrastructure

To use Bind, you can start by building a LLM bot using the provided examples and prompt playground. You can connect real-time data from over 100 services and use advanced AI Agents to automate tasks. Bind also offers a private instance of LLM infrastructure for you to deploy your applications with ease.

Applitools

Visual AI
Ultrafast Test Cloud
Execution Cloud
Ultrafast Grid
Cross Browser Testing
UI Validation
Auto-maintenance
Root Cause Analysis
Visual Accessibility Testing

To use Applitools, follow these steps: 1. Integrate Applitools with your preferred test framework such as Cypress, Selenium, or Appium. 2. Use the Applitools SDKs and Integrations to test across web, mobile, and desktop apps, as well as PDFs and other documents. 3. Take advantage of features like Ultrafast Grid for rapid cross-browser testing, Eyes for UI validation, and Execution Cloud for self-healing test infrastructure. 4. Automate test review and maintenance with intelligent auto-maintenance and utilize Root Cause Analysis to fix bugs quicker. 5. Validate visual accessibility to ensure compliance with visual aspects of the user interface. 6. Enjoy the benefits of increased test coverage, reduced test maintenance, and improved confidence in test results.

Plerdy

Website Heatmap Tool
Session Replay Software
Pop-Up Software
Website Feedback Tool
Ecommerce Analytics
Event Tracking Tools
Funnel Analysis
A/B Testing Tool
SEO Checker
SERP Checker Add-on
UX Assistant Add-on

Track, analyze, and convert your visitors into buyers

CodiumAI

CodiumAI suggests non-trivial tests right inside the IDE. It provides full visibility of code behavior and helps developers write reliable code.

By analyzing code, docstrings, and comments, CodiumAI suggests tests as developers code. Developers can accept and commit these tests.

Uneed

Curated list of the best tools and startups
Daily updates
Tool promotion
Tool advertising

Explore the website and browse through different categories to discover development, design, marketing, business, and personal life tools. Users can also add their own tools and advertise them on Uneed.

Newest A/B Testing AI Websites

Enhance collaboration, increase efficiency
Powerful chatbot software for lead generation
Let your images optimize themselves in minutes with generative AI

A/B Testing Core Features

Randomized experiments with two variants (A and B)

Comparison of a subject's response to variant A against variant B

Determination of which variant is more effective

Can be applied to web pages, page elements, or other variables

Drives business metrics and helps optimize for maximum impact

What is A/B Testing can do?

Marketing: Testing email subject lines, ad copy, or landing pages to improve campaign performance

UI/UX Design: Comparing different layouts, color schemes, or navigation structures to enhance user experience

E-commerce: Experimenting with product descriptions, images, or pricing to boost sales and revenue

Content Optimization: Testing headlines, article formats, or multimedia elements to increase engagement and shares

A/B Testing Review

User reviews of A/B testing are generally positive, with many praising its ability to provide data-driven insights and improve key performance metrics. Some users appreciate the ease of implementation and the clear, measurable results. However, others note that A/B testing can be time-consuming and requires careful planning and analysis to yield meaningful results. Some also mention that it may not be suitable for low-traffic websites or for testing complex, multi-faceted changes.

Who is suitable to use A/B Testing?

A user visits an e-commerce website and is randomly shown either the original product page (variant A) or a redesigned version (variant B)

The user's interaction with the page, such as time spent, clicks, and purchases, is tracked

The data is analyzed to determine which variant led to higher engagement and sales

How does A/B Testing work?

To implement A/B testing, follow these steps: 1) Identify the variable to be tested and the goal of the experiment. 2) Create two variants of the variable (A and B). 3) Randomly split the target audience into two groups, each exposed to one variant. 4) Monitor the experiment and collect data on the subject's response to each variant. 5) Analyze the results to determine which variant performed better in terms of the goal. 6) Implement the winning variant and continue to iterate and test for further optimization.

Advantages of A/B Testing

Data-driven decision making

Improved user experience

Increased conversion rates

Reduced bounce rates

Better content engagement

Enhanced return on investment (ROI)

FAQ about A/B Testing

What is A/B testing?
Why is A/B testing important?
How long should an A/B test run?
What metrics should be tracked in an A/B test?
How many variants can be tested in an A/B test?
What are some common mistakes in A/B testing?